Episode 13: Reimagining Affiliate Marketing with Rick Magennis

In this new episode of Agency Download, Reimagining Affiliate Marketing follows Rick Magennis’ journey from pharmaceutical sales to building Spark Digital and shows how affiliate marketing drives performance focused growth in e-commerce. We explain why this often misunderstood channel gives brands a real competitive edge.

Rick breaks down how performance marketing, PR strategies, and influencer marketing work together to boost brand awareness while delivering measurable results. He also highlights the shift from coupon sites to creator led content and why paying only for performance reduces risk.

The episode concludes with insights on entrepreneurship, agency growth, and the practical role of AI in marketing today. Honest and actionable, it’s a must-listen for anyone rethinking affiliate and digital marketing strategies.