Park Howell, the host of the podcast, “The Business of Story," joins Randy, Matthew, and Charles Delahunt of GH Labs to present his new A.I.-driven StoryCycle Genie. It’s a powerful resource that will analyze your website and tell you how the public perceives your brand. It’s still in beta testing, but he applies it to our website abtnarrative.com and gives us the rundown on how we’re coming off.

Park Howell
https://x.com/ParkHowell
https://businessofstory.com

Randy Olson
https://x.com/ABTagenda
Randy's Blog: https://abtagenda.substack.com/
Learn more about the ABT Framework Course: http://abtnarrative.com/

Did you know there was an entire first version of the novel, “Jurassic Park,” written and thrown away? Michael Backes is a long-time buddy who collaborated with Michael Crichton on a number of projects, including writing the screenplays for two of his novels. In this episode he is quizzed by ABT Team members Mike Strauss and his daughter Liz Strauss who recently re-read the book and had lots of questions.

Randy Olson
https://bsky.app/profile/abtagenda.bsky.social
https://x.com/ABTagenda
Randy's Blog: https://abtagenda.substack.com/
Learn more about the ABT Framework Course: http://www.abtnarrative.com

We got lots of nice people who send us nice emails about how they have been using the ABT Framework in communication. Laura Shields from Brussels, with her Red Thread project is a great example. In her case, she sent such a cool email we begged her to join us on the podcast for a little chat which led into strange and elusive concepts like "concising."

Randy Olson
https://x.com/ABTagenda
Randy's Blog: http://scienceneedsstory.com
Learn more about the ABT Framework Course: http://www.abtframework.com/

Laura Shields
https://www.redthreadeu.com/blog/
https://www.linkedin.com/in/laurashieldsmediatrainer/

You would think after 15 years of developing the ABT and 10 years of conducting Narrative Training with the last 5 years filled with the intensive ABT course we would be worn down, BUT to the contrary, it’s more fun and interesting than ever, THEREFORE join Randy Olson and Matthew David in reviewing a great year of ABT activities culminating with the Top 5 ABT Events of 2024. HAPPY HOLIDAYS Everyone!

Randy Olson
https://x.com/ABTagenda
Randy's Blog: http://scienceneedsstory.com
Learn more about the ABT Framework Course: http://www.abtframework.com/

PART 3 OF THE 3 PART SERIES: Randy Olson, PhD, author of 11 books on communication hosts the discussion of the two case studies joined by Australians Rod Lamberts, PhD, Deputy Director of the Australian National Centre for the Public Awareness of Science (CPAS), Jayde Lovell, Director of ReAgency Science Marketing and Discovery Channel Host, plus Park Howell, host of the podcast, “The Business of Story."

Randy Olson
https://twitter.com/ABTagenda​
Randy's Blog: http://scienceneedsstory.com
Learn more about the ABT Framework Course: http://www.abtframework.com/

Park Howell
https://twitter.com/ParkHowell
https://businessofstory.com

Rod Lamberts
https://twitter.com/rodl
http://wholesomeshow.com/

Jayde Lovell
https://x.com/JaydeLovell
https://www.youtube.com/ScIQ

PART 2 OF THE 3 PART SERIES: In 2023 the country of Australia voted on THE INDIGENOUS VOICE REFERENDUM, a ballot initiative asking to approve an alteration to the Australian Constitution that would recognise Indigenous Australians in the document through prescribing a body called the Aboriginal and Torres Strait Islander Voice. Proponents of the initiative spent $67 million (AUS), more than double their opponents. It lost in all 5 states and one of the two territories. In this episode we talk with long time activist for aboriginal rights Molly Toyne who was present for the campaign and vote.

Randy Olson
https://twitter.com/ABTagenda​
Randy's Blog: http://scienceneedsstory.com
Learn more about the ABT Framework Course: http://www.abtframework.com/

PART 1 OF THE 3 PART SERIES: In 2014 the state of North Dakota voted on MEASURE 5, a ballot initiative asking to channel 5% of the state’s oil and gas revenues into wildlife conservation activities. Proponents of the initiative spent $4 million which was more than double their opponents. It lost, 20:80. In this episode we talk with North Dakota aquatic ecologist Rick Nelson, PhD, who was present for the campaign and vote.

Randy Olson https://twitter.com/ABTagenda​
Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/

By last year the time had come for a shift in our ABT training program. We ran Story Circles for 5 years until the pandemic forced us to shift from in-person to online training. Then last year we began getting the signals that people were growing tired of sitting in front of computer screens. THEREFORE … we came up with a new form of training, The DAY BT Program.

In this episode, our first of the year (been a very busy year) we update you on all things ABT, give a detailed description of the DAY BT (which we’re now running with World Bank, National Park Service, Global Health Labs, and others), then bring on recent college graduate Hailey Woodworth who is now working as our “Quantifier,” applying the new simple PCI metrics we’ve developed for analyzing the structure of ABTs for an entire group to assess their progress and guide their further work on the ABT.

Randy Olson
https://twitter.com/ABTagenda​
Randy's Blog: http://scienceneedsstory.com
Learn more about the ABT Framework Course: http://www.abtframework.com/