Are you active on LinkedIn or a lurker?👀 A lurker is someone who has an account set up, regularly logs on, but never engages with others. LinkedIn is a social media platform, which means you are supposed to engage with each other. Yes, it's the largest professional networking site in the world, but there is also a ton of opportunity to expand your professional network on the platform.

In today's episode, Britta Blanski, an employer brand consultant and podcast host, shares her journey from being a teacher to becoming an entrepreneur. We talk about the importance of employee voices in employer branding and the need for companies to showcase their authentic culture. Britta talks through why she chose LinkedIn as her niche and highlights the supportive and collaborative environment on the platform. She also discusses the value of LinkedIn as a platform for professional growth and learning. Highlights Include:

• Employee voices are crucial in shaping a company's employer brand.
• Employees can be the best salespeople and referral sources for a company.
• Engaging with others on LinkedIn is mutually beneficial and helps build professional relationships
• LinkedIn offers a supportive and collaborative environment for professionals to connect and learn.

Connect with Britta HERE on LinkedIn and her company Britta June & Co HERE

Support the Show.

Ways to connect outside of the podcast:

Join 2K+ women receiving my weekly newsletter where I drop helpful tips and tricks on how to grow your personal brand and business on LinkedIn.
Register HERE

Connect with me on LinkedIn HERE and follow the podcast page HERE so that you don't miss out on upcoming episodes and guests!

Connect with me on Instagram @cpennington55

Thanks for listening! I'm so excited you are here!