In this episode of 15M Mastery, Levon Nikoghosyan - CEO of AffPapa and iGaming Club shares powerful, behind-the-scenes insights on why in-person networking still matters in the digital age, how to avoid the biggest mistakes at industry events, and what separates high-quality events from overwhelming trade shows that waste your time and budget.

From structured speed networking and delegate vetting strategies to tips on balancing quality and scale, this episode is a must-listen for operators, affiliates, and B2B providers looking to create meaningful partnerships and boost ROI from every event they attend.

Key Moments:

0:00 - 15M Mastery Podcast with Levon Nikoghosyan - CEO of AffPapa and iGaming Club

1:38 - The Power of In-Person Networking: Trust and Intention

4:28 - Event Curation: The 40-40-20 Networking Formula

6:05 - Quality Over Quantity in Industry Events

8:09 - Why Some Industry Events Fail to Deliver Value

9:26 - Innovative Networking: Speed Dating and Social Mixers

11:08 - Building Lasting Business Relationships

13:05 - Strategies to Maximize Event ROI

15:00 - Maximizing Learning: Attending Panels and Discussions

Join the 15M Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

What’s really stopping casual fans from placing their first bet? It’s not regulation. It’s UX.

In this episode, we welcome back Mark Phillip, founder of MetaBet and Are You Watching This?!, for a no-filter conversation on the real levers that move the needle in sports betting product design.

Mark shares bold, actionable insights on how sportsbooks can ditch intimidating interfaces, reduce cognitive overload, and design emotion-first, player-centric journeys that drive both acquisition and retention. From simplifying American odds to building personalised betting funnels based on fandom, this episode is a goldmine for product leaders, UX teams, and iGaming execs who want to unlock the next wave of growth.

Join the 15M Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

KEY MOMENTS:

00:00 - Introduction to Sports Betting UX

01:34 - Simplifying Betting Odds: The Problem with Minus 110s

04:16 - Micro Betting and Fantasy Apps Impact

06:55 - Psychological Barriers for Casual Bettors

08:54 - Betting Insurance: A European Perspective

11:07 - Reimagining the Betting Experience

13:46 - From Acquisition to Retention: User Experience Strategies

17:27 - Closing Thoughts and Key Insights

This episode includes discussion on:

Sports betting UX design, sportsbook user experience, simplifying betting for casual fans, American odds explained, how to improve betting conversion, betting product personalisation, casual bettor acquisition strategy, betting UX trends 2025, sportsbook retention tactics, iGaming product innovation, fan engagement and betting, PrizePicks vs traditional sportsbooks, behavioural design in gambling apps.

Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

In this episode of 15M Mastery, Levon Nikoghosyan, CEO of PartnerMatrix and iGaming Club, breaks down what really drives profitable, long-term affiliate relationships in today’s volatile iGaming landscape.

From AI content disruption and Google SEO updates to localisation strategy, traffic segmentation, and “shaving” transparency, Levon shares hard-won lessons on how operators and affiliates can align more intelligently. Whether you're launching a new affiliate program or scaling a mature one, this episode reveals the systems, mindset, and metrics that separate short-term losses from long-term wins.

This episode is for affiliate managers & program owners, performance marketing leads in iGaming, SEO-driven affiliates & site operators, iGaming founders and brand leaders, product and growth teams building traffic funnels and those industry professionals adapting to AI and compliance trends.

Key Moments:

0:42 - Welcome to 15 Minute Mastery

1:01 - Introduction to Levon Nikoghosyan

3:30 - Key Challenges for Affiliates and Operators

5:00 - Traffic Segmentation and Market Strategies

7:35 - Building Long-Term Partnerships

10:49 - Successful vs. Struggling Affiliate Partnerships

13:25 - Future Challenges in Affiliate Marketing

15:32 - Closing Thoughts and iGaming Industry Predictions

Join the 15M Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.