Are your affiliate deals actually driving conversions – or just clicks with Levon Nikoghosyan, CEO of AffPapa

In this episode of 15M Mastery, Levon Nikoghosyan, CEO of PartnerMatrix and iGaming Club, breaks down what really drives profitable, long-term affiliate relationships in today’s volatile iGaming landscape.

From AI content disruption and Google SEO updates to localisation strategy, traffic segmentation, and “shaving” transparency, Levon shares hard-won lessons on how operators and affiliates can align more intelligently. Whether you're launching a new affiliate program or scaling a mature one, this episode reveals the systems, mindset, and metrics that separate short-term losses from long-term wins.

This episode is for affiliate managers & program owners, performance marketing leads in iGaming, SEO-driven affiliates & site operators, iGaming founders and brand leaders, product and growth teams building traffic funnels and those industry professionals adapting to AI and compliance trends.

Key Moments:

0:42 - Welcome to 15 Minute Mastery

1:01 - Introduction to Levon Nikoghosyan

3:30 - Key Challenges for Affiliates and Operators

5:00 - Traffic Segmentation and Market Strategies

7:35 - Building Long-Term Partnerships

10:49 - Successful vs. Struggling Affiliate Partnerships

13:25 - Future Challenges in Affiliate Marketing

15:32 - Closing Thoughts and iGaming Industry Predictions

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Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.