In this episode of the 10x Marketer Podcast, we sit down with Alex Serious, a Google Ads expert, to uncover the scariest mistakes agencies and businesses make with Google Ads, PMAX, and AI Max campaigns.If you’re running paid ads or planning to, you NEED to hear this before you burn more money.👉 Learn how to fix what's broken in your ad strategy.👉 Discover red flags that silently ruin your ROI.👉 Get practical insights from someone inside Google.⚠️ Don’t skip this – it could save your ad budget!☠️ Common PPC mistakes that waste ad spend🚩 Red flags Alex looks for in every account audit🤖 What is AI Max and why it’s misunderstood🧠 How to make data-driven decisions (even for non-tech clients)🔥 Why PMAX campaigns can fail without exclusions📉 When budget and bidding strategies are killing your reach🧩 Real-life examples of misaligned KPIs and lost opportunities💡 Smart campaign adjustments that boost conversions fast

Are you underpricing your services or offering too much in your lowest tier? In this episode of the 10X Marketer Podcast, pricing coach Carolyn breaks down the biggest pricing mistakes founders make — and how to fix them with value-based pricing and irresistible offers.👉 Learn how to:Structure service packages that convertPrice strategically, not emotionallyUse your pricing to boost perceived value and revenueIf you're a startup founder, B2B service provider, or SaaS entrepreneur, this episode is a must-watch!🔔 Subscribe for more expert insights on marketing, growth & strategy!#PricingStrategy #ValueBasedPricing #StartupMistakes #SaaS #B2BMarketing

Discover how Satish Kushwaha turned a $100 online payout into a full-time content creation career! In this exclusive clip from the 10x Marketer Podcast (Hindi), he shares his journey from being an engineering student to becoming a successful YouTuber and blogger with over 1.9M subscribers.👉 Learn about:The power of YouTube monetizationWhy he chose not to do a jobStruggles of Indian content creatorsHow regional language creators can succeed today🎯 If you're thinking of becoming a creator in 2025, this is your sign!I break down the exact roadmap I followed to grow from 0 to 1M subscribers — not just on YouTube, but as a content creator overall. Whether you're just starting out or stuck in your growth journey, this video covers how to optimize your profile, create viral content, and master algorithms to grow across platforms.🎯 Creator Roadmap: Mastering YouTube Growth🚀 Proven Growth TechniquesUnlock strategies that have consistently driven channel growth and visibility.🎯 Crack the YouTube AlgorithmLearn how the algorithm works—and how to make it work for you, not against you.🔍 Smart SEO TacticsOptimize your titles, descriptions, and metadata to rank higher and get discovered.🎬 Content That ConvertsMaster the art of creating videos that keep viewers watching and subscribing.🏷️ Hashtags & Keywords Done RightUse the right tags and keywords to boost discoverability and reach new audiences.💬 Boost Engagement & RetentionStrategies to turn casual viewers into loyal fans who keep coming back.📈 Stay Ahead of Algorithm UpdatesGet insider tips on the latest YouTube changes and how to adapt quickly.🔔 Subscribe for more real stories from top creators!

Struggling to get results with Google Ads? 🚫 The issue might not be your product — it’s likely your audience targeting.In this clip, Google Ads expert Jill Saskin Gales breaks down how trust, creative, and proper audience segmentation can make or break your campaign. Whether you're running D2C or B2B campaigns, mastering Google Ads audience types like Affinity Segments, In-Market Audiences, Custom Segments, and Your Data is key to success.👉 Watch to discover how to build better funnels, layer audiences effectively, and finally make Google Ads work for YOU.🔔 Subscribe for more performance marketing & paid ads insights!

Conversion Rate Optimization (CRO) isn’t just about changing button colors or tweaking headlines anymore. In this clip from the 10x Marketer Podcast, Juliana Jackson breaks down why most websites only influence 5% of a customer’s journey—and why modern CRO needs to evolve. Learn how perception, search intent, and off-site experiences truly drive conversions in 2025 and beyond.🎯 Subscribe for more insights on CRO, SEO, and digital strategy.

What does it really take to grow a company like a billion-dollar brand—before it actually is one? In this powerful episode of the 10x Marketer Podcast, Brendan Keegan, 6x CEO and board member at 21 companies, shares transformative insights into how marketing shapes growth, perception, and leadership.

From Silicon Valley lessons to navigating boardroom objections, Brendan reveals:

• Why every marketing leader should think like a billion-dollar brand

• How to defend your marketing budget with confidence

• The sales vs. marketing mindset—and how to align both

• Long-term branding vs. short-term pressure: How to balance both without compromising

• The leadership mindset that scales companies consistently

Don’t miss this episode if you're a CMO, founder, or marketing leader aiming for 10x results. 💼

📌 Subscribe for more interviews with marketing and growth experts every week!

🎧 Available on: Spotify | Apple Podcasts | Google Podcasts

B2B lead generation in 2025 is facing major challenges—from low-quality leads to misaligned sales funnels. In this episode of the 10x Marketer Podcast, Michelle Morgan (co-founder of Paid Media Pros) shares proven strategies to fix broken funnels, improve lead quality, and master offline conversions using Performance Max and first-party data.🎯 Key topics:Why Performance Max campaigns fail for B2BHow to align sales + marketing for better lead qualityFirst-party data & offline conversions explainedCommon mistakes B2B marketers make (and how to fix them)💡 Whether you're a growth marketer, demand gen lead, or paid media specialist, this is the B2B masterclass you need.📌 Subscribe for more marketing insights weekly.

Emotional vs. Rational Buying: Discover why people make decisions based on emotions first and justify them with logic later—and how to use this to your advantage.The Emotional Targeting Framework: Learn Talia’s 3-step framework for uncovering what your audience truly cares about (and how to reflect that in your messaging).Voice of Customer Research: See how analyzing reviews, support tickets, and customer interviews can unlock the emotional language your copy needs.Conversion Copy That Converts: Understand why “we help you do X” falls flat—and how to write messaging that connects with your audience’s identity and aspirations.Beyond A/B Testing: Learn why testing button colors and features won’t drive growth unless the emotional foundation is right.⏱️ What’s Covered:00:00 - Introduction to Emotional Targeting03:00 - The Psychology of Why People Buy06:45 - Talia’s Emotional Targeting Framework11:10 - Using Voice of Customer to Write Copy That Resonates15:30 - Common Mistakes in CRO (and What to Do Instead)18:45 - Case Study: 54% Increase in Signups by Changing the Emotional Angle22:00 - Final Advice for Marketers Who Want to Stand OutHere is what you will learn —Why customer research is the foundation of high-converting copy—How to uncover the real emotions and motivations behind your audience’s decisions—The most overlooked emotional drivers in marketing (hint: it’s not just features or benefits)—Practical frameworks for weaving emotion into your copy, design, and customer journey—How to use social proof and storytelling to build trust without manipulation—Actionable tips for conducting voice-of-customer research and emotional auditsIf you found this episode insightful, don't forget to like, subscribe, and turn on notifications for more expert conversations around growth, conversion, and marketing psychology. Share your thoughts in the comments—we’d love to hear from you!