Most e-commerce founders face the same problem – every time they increase ad budget, ROAS drops! 🚨 In this episode of the 10x Marketer Podcast, Felix (CMO & Google Ads expert) reveals why ROAS is the wrong metric to obsess over, and what you should track instead to truly scale your brand.We discuss:✅ Why scaling ads kills ROAS✅ The real metrics: MER, CAC, LTV & Econ Vitals✅ Google Ads, Meta Ads & Email – full funnel approach✅ Enhanced tracking & attribution problems✅ YouTube Shorts & Performance Max campaigns✅ Tools & dashboards to measure successIf you run e-commerce ads, this conversation is a game-changer. 🚀👉 Don’t forget to subscribe to the 10x Marketer Podcast for more expert insights on e-commerce marketing, scaling, and growth strategies.

In this video, Greg Finn breaks down the current state of Performance Max campaigns and how they interact with remarketing strategies. Learn what’s changed post-PMAX, how to effectively use new customer acquisition bidding, and why some methods work better for B2B vs. B2C.Greg also shares tips on:Using audience signals wiselyAvoiding over-reliance on brand and remarketingLeveraging channel reporting to refine targetingPerfect for digital marketers, advertisers, and performance media managers looking to master PMAX in 2025. Google Local Services Ads: https://us.brightonseo.com/talks/google-local-services-ads-everything-we-have-learned-in-3-years-of-running-these-for-clients🔔 Don’t forget to like, subscribe & comment your thoughts below!

Are you struggling to get more sales during festivals or seasonal events? In this video, I’ll walk you through a powerful seasonal marketing campaign strategy that can help you boost visibility, connect emotionally with customers, and drive conversions.✅ What You’ll Learn:What is a seasonal campaignWhy seasonal marketing worksBest time to start planningReal examples from successful brandsContent & product strategiesBudgeting and ad tipsBonus: Mistakes to avoid during festive campaignsWhether you're a small business, D2C brand, or marketing beginner — this video will give you all the tools to plan a result-driven campaign.📌 Don’t forget to like, share & subscribe for more AI + marketing tips!💬 Drop your questions in the comments — I reply to everyone!