B2B Lead Gen Is Broken ! Here’s What Actually Works in 2025 (With Michelle Morgan)

B2B lead generation in 2025 is facing major challenges—from low-quality leads to misaligned sales funnels. In this episode of the 10x Marketer Podcast, Michelle Morgan (co-founder of Paid Media Pros) shares proven strategies to fix broken funnels, improve lead quality, and master offline conversions using Performance Max and first-party data.🎯 Key topics:Why Performance Max campaigns fail for B2BHow to align sales + marketing for better lead qualityFirst-party data & offline conversions explainedCommon mistakes B2B marketers make (and how to fix them)💡 Whether you're a growth marketer, demand gen lead, or paid media specialist, this is the B2B masterclass you need.📌 Subscribe for more marketing insights weekly.