Winning Digital Customers
The Antidote to Irrelevance
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Winning Digital Customers
Compra ahora por $19.11
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Howard Tiersky
-
De:
-
Howard Tiersky
Acerca de esta escucha
Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant.
Executives charged with leading any aspect of digital face many challenges, which often include outdated technology, inadequate funding, the wrong talent, organizational resistance, and lack of alignment on what the vision for the future should be, just to name a few.
Howard Tiersky has been named by IDG as one of the Top 10 Digital Transformation Influencers to follow today. As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, the NFL, and even digital leaders like Facebook, Spotify, and Amazon.
In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. As part of that methodology, he shares a proven approach to integrating design thinking and journey mapping to more predictably drive business results.
In the book's foreword, written by Michelle McKenna, former Disney Executive, the technology leader behind The Wizarding World of Harry Potter, and the current CIO of the National Football League, McKenna says this about Tiersky and his approach: “Howard Tiersky has been my secret weapon every place I've been because he is, I think, one of the brightest, most collaborative and best creative thinkers I've ever worked with. I'm happy that he's now writing it all down and that others can now know what up until now has been known only to his clients. This book provides a very readable, but detailed, pragmatic guide to how to drive digital transformation in the ‘real world,’ including both specific steps to follow and many anecdotes to put them in context. You will find methodologies, techniques and formerly top-secret tricks that can make a huge difference for you. Even if you've already hired the best agency or consultancy in the field, reading this book and applying its principles will help you understand and manage your transformation in a way that you get real sustainable change that can survive and thrive long after the last consultant leaves the building.”
©2021 Spiral Press (P)2022 FROM, The Digital Transformation AgencyLos oyentes también disfrutaron...
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General5 out of 5 stars 3,433
-
Narración:5 out of 5 stars 3,230
-
Historia5 out of 5 stars 3,227
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
The 6 Types of Working Genius
- A Better Way to Understand Your Gifts, Your Frustrations, and Your Team
- De: Patrick M. Lencioni
- Narrado por: Ray Porter
- Duración: 4 h y 11 m
- Versión completa
-
General4.5 out of 5 stars 1,577
-
Narración:5 out of 5 stars 1,375
-
Historia4.5 out of 5 stars 1,376
Beyond the personal discovery and instant relief that Working Genius provides, the model also gives teams a remarkably simple and practical framework for tapping into one another’s natural gifts, which increases productivity and reduces unnecessary judgment.
-
5 out of 5 stars
-
Very nice after the long detailed story.
- De Federico en 11-05-22
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
-
General5 out of 5 stars 20,918
-
Narración:5 out of 5 stars 19,403
-
Historia5 out of 5 stars 19,341
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
-
Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- De: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrado por: Walter Dixon
- Duración: 8 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 77
-
Narración:4.5 out of 5 stars 65
-
Historia4.5 out of 5 stars 64
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
-
5 out of 5 stars
-
Customer focused results
- De Scott Groves en 06-07-24
De: Fred Reichheld, y otros
-
The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 111
-
Narración:4.5 out of 5 stars 90
-
Historia4.5 out of 5 stars 89
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
-
5 out of 5 stars
-
If you are a CXer, you have to read/listen to it
- De Shirley Campbell en 05-26-23
De: Matthew Dixon, y otros
-
The Customer's Eye: How to Build Loyalty, Generate Word-of-Mouth and Keep Customers Coming Back
- The Anatomy of the Perfect Customer Experience
- De: E. M. P. Kailie
- Narrado por: Jim Rising
- Duración: 3 h y 27 m
- Versión completa
-
General4.5 out of 5 stars 26
-
Narración:5 out of 5 stars 23
-
Historia5 out of 5 stars 23
The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.
-
3 out of 5 stars
-
just ok
- De Amazon Customer en 03-02-23
De: E. M. P. Kailie
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General5 out of 5 stars 3,433
-
Narración:5 out of 5 stars 3,230
-
Historia5 out of 5 stars 3,227
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
The 6 Types of Working Genius
- A Better Way to Understand Your Gifts, Your Frustrations, and Your Team
- De: Patrick M. Lencioni
- Narrado por: Ray Porter
- Duración: 4 h y 11 m
- Versión completa
-
General4.5 out of 5 stars 1,577
-
Narración:5 out of 5 stars 1,375
-
Historia4.5 out of 5 stars 1,376
Beyond the personal discovery and instant relief that Working Genius provides, the model also gives teams a remarkably simple and practical framework for tapping into one another’s natural gifts, which increases productivity and reduces unnecessary judgment.
-
5 out of 5 stars
-
Very nice after the long detailed story.
- De Federico en 11-05-22
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
-
General5 out of 5 stars 20,918
-
Narración:5 out of 5 stars 19,403
-
Historia5 out of 5 stars 19,341
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
-
Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- De: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrado por: Walter Dixon
- Duración: 8 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 77
-
Narración:4.5 out of 5 stars 65
-
Historia4.5 out of 5 stars 64
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
-
5 out of 5 stars
-
Customer focused results
- De Scott Groves en 06-07-24
De: Fred Reichheld, y otros
-
The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 111
-
Narración:4.5 out of 5 stars 90
-
Historia4.5 out of 5 stars 89
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
-
5 out of 5 stars
-
If you are a CXer, you have to read/listen to it
- De Shirley Campbell en 05-26-23
De: Matthew Dixon, y otros
-
The Customer's Eye: How to Build Loyalty, Generate Word-of-Mouth and Keep Customers Coming Back
- The Anatomy of the Perfect Customer Experience
- De: E. M. P. Kailie
- Narrado por: Jim Rising
- Duración: 3 h y 27 m
- Versión completa
-
General4.5 out of 5 stars 26
-
Narración:5 out of 5 stars 23
-
Historia5 out of 5 stars 23
The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.
-
3 out of 5 stars
-
just ok
- De Amazon Customer en 03-02-23
De: E. M. P. Kailie
-
HBR Guide to Getting the Right Work Done
- HBR Guide Series
- De: Harvard Business Review
- Narrado por: Jonathan Yen
- Duración: 3 h y 49 m
- Versión completa
-
General5 out of 5 stars 4
-
Narración:5 out of 5 stars 4
-
Historia5 out of 5 stars 4
Your inbox is overflowing. You're paralyzed because you have too much to do but don't know where to start. Your to-do list never seems to get any shorter. You leave work exhausted but have little to show for it. It's time to learn how to get the right work done. In the HBR Guide to Getting the Right Work Done, you'll discover how to focus your time and energy where they will yield the greatest reward. Not only will you end each day knowing you made progress—your improved productivity will also set you apart from the pack.
-
5 out of 5 stars
-
So helpful
- De Kathryn Smith en 03-26-24
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 4,276
-
Narración:4.5 out of 5 stars 3,611
-
Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Sprint
- How to Solve Big Problems and Test New Ideas in Just Five Days
- De: Jake Knapp, John Zeratsky, Braden Kowitz
- Narrado por: Dan Bittner
- Duración: 6 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 1,837
-
Narración:4.5 out of 5 stars 1,519
-
Historia4.5 out of 5 stars 1,511
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
-
4 out of 5 stars
-
Great Advice, But It's All Old News
- De Michael en 08-19-16
De: Jake Knapp, y otros
-
The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- De: Dan Gingiss
- Narrado por: Dan Gingiss
- Duración: 5 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 39
-
Narración:4.5 out of 5 stars 31
-
Historia4.5 out of 5 stars 31
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
-
5 out of 5 stars
-
Excellent
- De Skywalker en 05-17-23
De: Dan Gingiss
-
The Challenger Sale
- Taking Control of the Customer Conversation
- De: Matthew Dixon, Brent Adamson
- Narrado por: Matthew Dixon, Brent Adamson
- Duración: 5 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,068
-
Narración:4.5 out of 5 stars 816
-
Historia4.5 out of 5 stars 807
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
-
3 out of 5 stars
-
Bellow average book
- De Elias Karráa en 08-11-19
De: Matthew Dixon, y otros
-
Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- De: Donna Weber
- Narrado por: Donna Weber
- Duración: 5 h y 1 m
- Versión completa
-
General4 out of 5 stars 12
-
Narración:4 out of 5 stars 10
-
Historia4 out of 5 stars 10
Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
-
2 out of 5 stars
-
Nothing new
- De Earle William en 09-03-24
De: Donna Weber
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 13,993
-
Narración:4.5 out of 5 stars 11,609
-
Historia4.5 out of 5 stars 11,522
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
Cumulative Advantage
- How to Build Momentum for Your Ideas, Business and Life Against All Odds
- De: Mark Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 4 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 38
-
Narración:4.5 out of 5 stars 35
-
Historia4.5 out of 5 stars 35
At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
-
5 out of 5 stars
-
Another Great Book From Mark!
- De Ross Quintana en 09-20-22
De: Mark Schaefer
-
Beyond Happiness
- How Authentic Leaders Prioritize Purpose and People for Growth and Impact
- De: Jenn Lim
- Narrado por: Jenn Lim
- Duración: 8 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 27
-
Narración:4.5 out of 5 stars 23
-
Historia4.5 out of 5 stars 24
Jenn Lim has dedicated her career to helping organizations from name-brand industry leaders to innovative governments build workplace cultures that benefit both their employees and their bottom line, with less employee turnover, greater engagement, and higher profits. Her culture consultancy, Delivering Happiness, demonstrates the profound impact happiness can have on businesses' ability to thrive in our ever-changing times. In this book, she clearly and concretely shows the way the model works in a hyper-connected fast-paced world.
-
5 out of 5 stars
-
the book is great and practical
- De Benjamin Fortunato en 11-01-24
De: Jenn Lim
-
The Product Book
- How to Become a Great Product Manager
- De: Product School, Carlos González de Villaumbrosia, Josh Anon
- Narrado por: Russell Newton
- Duración: 9 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 142
-
Narración:4.5 out of 5 stars 116
-
Historia4.5 out of 5 stars 115
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
-
3 out of 5 stars
-
I was hoping for more
- De Eva-Stina en 12-07-19
De: Product School, y otros
-
The Digital Mindset
- What It Really Takes to Thrive in the Age of Data, Algorithms, and AI
- De: Paul Leonardi, Tsedal Neeley
- Narrado por: Emmanuel Chumaceiro
- Duración: 6 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 47
-
Narración:4 out of 5 stars 42
-
Historia4.5 out of 5 stars 41
The digital revolution is here. It's changing how work gets done, how industries are structured, and how people from all walks of life work, behave and relate to each other. To thrive in a world driven by data and powered by algorithms, we must learn to see, think, and act in new ways. With the digital mindset, you can ask the right questions, make smart decisions and appreciate new possibilities for a digital future. Leaders who adopt these approaches will be able to develop their organization's talent to prepare their company for successful and continued digital transformation.
-
5 out of 5 stars
-
I loved, great starting point
- De Fernando Pérez en 06-22-24
De: Paul Leonardi, y otros
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 667
-
Narración:4.5 out of 5 stars 550
-
Historia4.5 out of 5 stars 541
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
-
3 out of 5 stars
-
Weak Narration Makes for a Boring Listen
- De Trent S. en 11-04-16
De: Dan Olsen