Wake Up Call
Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Wake Up Call
Compra ahora por $14.95
-
Narrado por:
-
Deb Finch
-
De:
-
Deb Finch
In 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million.
In Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media, Deb Finch uses the ALS Ice Bucket Challenge as a starting point to demonstrate how small nonprofits can leverage social media to increase donations, awareness, and volunteers. Encapsulating her motto, “‘More Posts’ Is Not a Strategy! #MPINS”, this audiobook dives deep into:
- How the ALS Ice Bucket Challenge used social media through storytelling, videos, and a call to action
- Why nonprofits need a marketing plan and how to put strategy into action
- How to use social media in good and bad times
And more…
Wake Up Call also shares the poignant story of Melanie St. Croix from her life prior to her diagnosis of ALS through her incredible journey learning how to live with ALS—a testament to hope and resilience in life’s challenges. By telling Melanie’s story, Dr. Finch urges nonprofits to raise their social media game.
©2020 Deborah Finch (P)2022 Deborah FinchListeners also enjoyed...
