True Story
How to Combine Story and Action to Transform Your Business
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True Story
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Narrado por:
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Sean Runnette
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De:
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Ty Montague
Acerca de esta escucha
Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).
Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.
©2013 Ty Montague. Recorded by arrangement with Harvard Business Review Press. (P)2014 HighBridge CompanyLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre True Story
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- Hjalti
- 11-18-14
Don't believe the hype
Any additional comments?
Don't believe the hype. This is not a revolutionary way of thinking about your company or brand. However it is a nice new way to think about BRANDING.
Branding is something that sounds awfully strange and it's very difficult to do well. By imagining that you're writing a story where you need a plot line and protagonists, branding can be done easier for some people.
So in conclusion, this is not a revolutionary way of thinking but a nice different take on how to do branding.
Would I recommend it? Sure, but not on the pretense that it's sold on.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia3 out of 5 stars
- Joe Glennon
- 01-31-21
Snooze of a performance
This might be the most impactful book on brand storytelling, but the performance is so plodding, I’m never going to find out. Reminds me of George Costanza and the Risk Management audio book.
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