The Transformational Consumer

Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser

De: Tara-Nicholle Nelson

Narrado por: Tara-Nicholle Nelson

Duración: 6 h y 31 m

Resumen del Editor

The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".

This book helps leaders understand these consumers, learn the business of behavior change, and rethink their products, services, marketing, and companies to meet the demands of this hypergrowth, trillion-dollar-plus transformational consumer market. Through revealing examples and case studies, Nelson details seven shifts that businesses must make to engage transformational consumers: change what you sell, change your business model, change how you define "your customer", change your marketing, change your metrics, change how you define "the competition", and change your culture. The companies that successfully reorient to reach and engage transformational consumers will escape the problem of disengagement and will continue to thrive, no matter how many new social media channels, distracting apps, or competitors they face.

©2017 Tara-Nicholle Nelson (P)2017 Tara-Nicholle Nelson

Brilliant

As a small business owner, this book has transformed how I view my client’s needs today and I am now anticipating what their needs will be in the future and how I can meet them there. Highly recommend this book!

Powerful Guidance for Small and Large Companies

After reading, this book gives me, a new entrepreneur, with an ethical text that will guide the design and mobilization of my company. An added bonus is hearing the words spoken by the author, which adds a depth and richness to the ideas conveyed therein.

It transformed me

I went to Mozcom and heard her speak on stage and thought wow she has some great ideas. So after going through the audio book I was even more
Impressed with the reseatch, the steps, and how I can improve my views ofy consumers and those that work with me.