The Secret of Culture Change

How to Build Authentic Stories That Transform Your Organization

De: Jay B. Barney, Manoel Amorim, Carlos Júlio

Narrado por: Caroline Miller

Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.

Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor?

A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees.

Through compiling and analyzing 150 stories from business leaders who have achieved change, they identified six attributes that every successful culture change story has in common.

These attributes are authentic, revolve around the CEO, signal a clean break with the past and a clear path to the future, appeal to employee heads and hearts, are often theatrical or dramatic, and are told throughout the organization.

With extensive and inspiring examples of stories containing these attributes, the authors illustrate how listeners can harness the power of stories within their company in order to change or create a winning culture to align with any strategy.

©2023 Jay B. Barney, Manoel Amorim, and Carlos Júlio (P)2023 Jay B. Barney, Manoel Amorim, and Carlos Júlio