The Popcorn Report
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The Popcorn Report
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Narrado por:
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Faith Popcorn
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De:
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Faith Popcorn
Acerca de esta escucha
Faith Popcorn has seen it coming - and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years. The founder of BrainReserve, the top-dollar trend-spotter for the nation's biggest blue-chip companies, Popcorn now shares her vision of the future for anyone who wants an early look at the products we'll buy (and sell), the careers we'll choose and the lives we'll lead in the coming years.
Popcorn, who predicted the fall of New Coke, the rise of cocooning and the return to decency, saw the 1990s as "the shakeup decade" - a time for acting upon a growing desire to fix our lives and the world. She offers ten trends that will characterize this change, including:
The future is a serious business - for your company, your family, and your own sense of well being - and it's scarier than ever before. Don't worry: The Popcorn Report, an upbeat, inspiring, insider's guide to the future, will help you transform your fear into hope, and show you how to turn the uncertainties of today into the opportunities of tomorrow.
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1 out of 5 stars
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Outdated and bland
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General4 out of 5 stars 214
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Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.
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Lo que los oyentes dicen sobre The Popcorn Report
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- walter
- 03-24-15
Popcorn Report: Relevant Today
Faith Popcorn will always be relevant! She effectively speaks about an approach to forecasting using broad stokes so that everybody gets it. Her words are good for the most experienced marketer to the everyday consumer who just wants to get a hand up!
I read this book in graduate school over 20 years ago! It's still works!
WDM, PhD
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Drew B
- 01-14-22
Suggested by a very successful business person in Boston
He said this little book changed they way he marketed and sold products.
Nice and simple.
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esto le resultó útil a 1 persona
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Jean Chesterman
- 08-10-18
super! Can't wait for more
can't wait for updated trends for today. she was right on with the trends and how things will evolve.
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Total2 out of 5 stars
- Dylan
- 02-28-10
Great info...20 years ago
Made the mistake of not reading the PUBLISHED date, rather than the RELEASED date. Good info, to be sure, but it's no longer relevant, since the predictions are targeting the year 2000.
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esto le resultó útil a 8 personas
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Total2 out of 5 stars
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Ejecución1 out of 5 stars
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Historia2 out of 5 stars
- Jane
- 02-02-18
WILDLY DATED
Maybe the content of this audiobook is worthwhile, but this recording seriously needs an update. I couldn't get past the cheesy synthesizer music. I think I made it three minutes into the book before deciding to return it.
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