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The Hidden Agenda
- A Proven Way to Win Business and Create a Following
- Narrado por: Kevin Allen
- Duración: 5 h y 15 m
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Resumen del Editor
Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you - to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas.
Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. Through his years of successfully pitching ideas, veteran ad man Allen has seen a pattern emerge: pitches aimed directly at the needs of the decision maker are winners. By recognizing the unspoken need of the decision maker, and connecting the pitch to that need, the likelihood of winning the sell is virtually assured. In The Hidden Agenda, Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling.
The Hidden Agenda lays out concrete steps to identify the "who" you are reaching, "what" elements you can connect with, and "how" to connect with your audience with the end goal of simultaneously winning the sell and establishing an ongoing collaborative relationship. This entertaining audiobook moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From Mastercard's iconic "Priceless" campaign to Rudy Giuliani's mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time.
Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today’s listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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Great tips and tools on mentoring
- De Hello en 01-14-23
De: Chip R. Bell, y otros
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Winning from Within
- A Breakthrough Method for Leading, Living, and Lasting Change
- De: Erica Ariel Fox
- Narrado por: Tavia Gilbert
- Duración: 10 h y 2 m
- Versión completa
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General4.5 out of 5 stars 60
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Narración:4 out of 5 stars 48
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Historia4.5 out of 5 stars 49
Life is a series of negotiations, whether or not you think of yourself as a negotiator. From seemingly insignificant daily decisions to major life choices, you negotiate every time you aim to persuade, argue over a decision, or resolve a conflict. But as negotiations and leadership expert Erica Ariel Fox reveals, the most important negotiations - the ones that determine the impact of our actions and the quality of our lives - are those we have with ourselves.
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5 out of 5 stars
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Enlightening is an understatement
- De Lucas en 01-13-19
De: Erica Ariel Fox
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Stories for Work
- The Essential Guide to Business Storytelling
- De: Gabrielle Dolan
- Narrado por: Danielle Carter
- Duración: 4 h y 40 m
- Versión completa
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General4 out of 5 stars 40
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Narración:4.5 out of 5 stars 34
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Historia4 out of 5 stars 35
Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game changer in business. Whether tragedy, triumph, tension, or transition, a good story can captivate the listener and help you achieve your goals.
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4 out of 5 stars
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This is a rich an enhancing experience
- De Daniel Rojecki en 12-21-19
De: Gabrielle Dolan
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- De: Hal Gregersen
- Narrado por: Rick Adamson
- Duración: 8 h y 45 m
- Versión completa
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General4.5 out of 5 stars 132
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Narración:4.5 out of 5 stars 114
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Historia4.5 out of 5 stars 113
For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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2 out of 5 stars
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All you need is the title
- De Bob Jordy en 01-13-22
De: Hal Gregersen
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Awakening the Entrepreneur Within
- De: Michael E. Gerber
- Narrado por: Michael E. Gerber
- Duración: 7 h y 33 m
- Versión completa
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General4 out of 5 stars 182
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Narración:4.5 out of 5 stars 108
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Historia4.5 out of 5 stars 108
In Awakening the Entrepreneur Within you are invited into the Dreaming Room, where your own entrepreneurial dreams will come alive and become reality. Michael will help you shape your dream into a viable, economically successful company! If you see something missing in your world, it's time to start dreaming. Let Michael Gerber welcome you to the Dreaming Room.
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4 out of 5 stars
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Not what I expected
- De The Book Lady en 03-18-08
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Yes, And
- How Improvisation Reverses ""No, But"" Thinking and Improves Creativity and Collaboration--Lessons from The Second City
- De: Kelly Leonard, Tom Yorton
- Narrado por: Alan Winter
- Duración: 7 h y 18 m
- Versión completa
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General4 out of 5 stars 260
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Narración:4 out of 5 stars 223
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Historia4 out of 5 stars 222
The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to cocreate in ensembles using philosophies that celebrate a "yes, and" approach.
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1 out of 5 stars
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The Title is all you learn from the book
- De T. Bennett en 05-21-15
De: Kelly Leonard, y otros
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Managers as Mentors
- Building Partnerships for Learning (Third Edition)
- De: Chip R. Bell, Marshall Goldsmith
- Narrado por: Mark Peckham
- Duración: 6 h y 34 m
- Versión completa
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General4 out of 5 stars 87
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Narración:4.5 out of 5 stars 78
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Historia4.5 out of 5 stars 77
Managers as Mentors is a rapid-fire listen and a provocative guide to helping associates grow and adapt in today’s tumultuous organizations. This new edition has been thoroughly revised and updated. As with previous editions there is a fictional case study of a mentor-protégé relationship running through the book, but this is augmented with six actual case studies of top CEOs who relate key mentoring experiences in their lives. This hands-on guide takes the mystery out of effective mentoring.
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4 out of 5 stars
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Great tips and tools on mentoring
- De Hello en 01-14-23
De: Chip R. Bell, y otros
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
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General4.5 out of 5 stars 2,176
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Narración:4.5 out of 5 stars 1,829
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Historia4.5 out of 5 stars 1,825
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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1 out of 5 stars
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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The Commitment Engine
- Making Work Worth It
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 17 m
- Versión completa
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General4.5 out of 5 stars 36
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Narración:4.5 out of 5 stars 28
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Historia4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
De: John Jantsch
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- De: Peter Sims
- Narrado por: John Allen Nelson
- Duración: 5 h y 2 m
- Versión completa
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General4 out of 5 stars 353
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Narración:4.5 out of 5 stars 283
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Historia4 out of 5 stars 281
What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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4 out of 5 stars
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Useful approach, not for everyone
- De Tad Davis en 08-15-11
De: Peter Sims
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The 8th Habit
- From Effectiveness to Greatness
- De: Stephen R. Covey
- Narrado por: Stephen R. Covey
- Duración: 14 h y 23 m
- Versión completa
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General4.5 out of 5 stars 1,889
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Narración:4.5 out of 5 stars 1,125
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Historia4.5 out of 5 stars 1,128
The 8th Habit is the answer to the soul's yearning for greatness, the organization's imperative for significance and superior results, and humanity's search for its "voice". Profound, compelling, and stunningly timely, this groundbreaking new audiobook of next level thinking gives a clear way to finally tap the limitless value-creation promise of the Knowledge Worker Age.
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1 out of 5 stars
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A Real Disappointment
- De Mark en 03-08-07
De: Stephen R. Covey
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Taking People With You
- The Only Way to Make Big Things Happen
- De: David Novak
- Narrado por: Sean Pratt
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 347
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Narración:4.5 out of 5 stars 286
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Historia4 out of 5 stars 284
David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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2 out of 5 stars
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I would like to recommend this book... but can't.
- De Michael en 01-30-12
De: David Novak
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The Orange Revolution
- How One Great Team Can Transform an Entire Organization
- De: Adrian Gostick, Chester Elton
- Narrado por: Adrian Gostick, Chester Elton
- Duración: 7 h y 3 m
- Versión completa
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General4 out of 5 stars 49
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Narración:4.5 out of 5 stars 37
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Historia4.5 out of 5 stars 39
Following the enormous popularity of their bestselling The Carrot Principle, Adrian Gostick and Chester Elton return with a groundbreaking guide to building high-performance teams. The powerful research reported in The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO....
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5 out of 5 stars
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Good Business Book on Teams
- De Lisa en 09-25-11
De: Adrian Gostick, y otros
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Louder Than Words
- Harness the Power of Your Authentic Voice
- De: Todd Henry
- Narrado por: Jeff Cummings
- Duración: 6 h y 14 m
- Versión completa
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General4.5 out of 5 stars 198
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Narración:4.5 out of 5 stars 170
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Historia4.5 out of 5 stars 170
There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.
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4 out of 5 stars
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Great content, but wished author could have read it.
- De Ben Dempsey en 09-09-15
De: Todd Henry
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Go-Givers Sell More
- De: Bob Burg, John Mann
- Narrado por: Bob Burg, John Mann
- Duración: 3 h y 47 m
- Versión completa
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General4.5 out of 5 stars 1,450
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Narración:4.5 out of 5 stars 1,200
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Historia4.5 out of 5 stars 1,197
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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1 out of 5 stars
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Do you really not know that you give to get?
- De Sandy en 09-23-10
De: Bob Burg, y otros
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How Remarkable Women Lead
- The Breakthrough Model for Work and Life
- De: Joanna Barsh, Susie Cranston, Geoffrey Lewis
- Narrado por: Pam Ward
- Duración: 9 h y 1 m
- Versión completa
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General4 out of 5 stars 169
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Narración:4 out of 5 stars 139
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Historia4 out of 5 stars 138
Based on five years of proprietary research, How Remarkable Women Lead speaks to you as no other book has, with its hopeful outlook and unique ideas about success. It's the new "right stuff" of leadership, raising provocative issues such as whether feminine leadership traits (for women and men) are better suited for our fast-changing, hyper-competitive, and increasingly complex world. In this book, McKinsey & Company consultants Joanna Barsh and Susie Cranston establish the links between joy, happiness, and distinctive performance with the groundbreaking model of Centered Leadership.
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5 out of 5 stars
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Great read for Men & Women
- De yvonne en 08-17-12
De: Joanna Barsh, y otros
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Making Ideas Happen
- Overcoming the Obstacles Between Vision and Reality
- De: Scott Belsky
- Narrado por: Don Hagen
- Duración: 7 h y 3 m
- Versión completa
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General4 out of 5 stars 694
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Narración:4 out of 5 stars 460
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Historia4 out of 5 stars 458
How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.
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2 out of 5 stars
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Terrible Narrator
- De Charl en 07-12-12
De: Scott Belsky
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Everybody Matters
- The Extraordinary Power of Caring for Your People Like Family
- De: Bob Chapman, Raj Sisodia
- Narrado por: Steven Menasche
- Duración: 8 h y 51 m
- Versión completa
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General4.5 out of 5 stars 375
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Narración:4.5 out of 5 stars 316
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Historia4.5 out of 5 stars 313
Starting in 1997, Bob Chapman and Barry-Wehmiller pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions to be moved around, "managed" with carrots and sticks, or discarded at will. Instead Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That's not a cliché on a mission statement; it's the bedrock of the company's success.
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1 out of 5 stars
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A Much Better Read
- De Bob Burton en 12-14-18
De: Bob Chapman, y otros
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- De: Tom Peters
- Narrado por: Tom Peters
- Duración: 11 h y 57 m
- Versión completa
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General4 out of 5 stars 321
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Narración:4 out of 5 stars 135
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Historia4 out of 5 stars 135
"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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1 out of 5 stars
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Really hard to listen
- De Alexander en 06-03-10
De: Tom Peters
Lo que los oyentes dicen sobre The Hidden Agenda
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Mario
- 10-20-18
perfect
a great book for reference and insight. very recommended even if you are not in the advertisement world
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