The Athena Doctrine

How Women (And the Men Who Think Like Them) Will Rule the Future

De: John Gerzema, Michael D'Antonio

Narrado por: Jeff Woodman

How feminine values can solve our toughest problems and build a more prosperous future

Among 64,000 people surveyed in 13 nations, two-thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in 18 nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st-century prosperity.

• Advocates a new way to solve today's toughest problems in business, education, government, and more
• Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
• From acclaimed social theorist, consumer expert, and best-selling author John Gerzema, and award-winning author Michael D'Antonio

Brought to life through real-world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending - and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

©2013 Young & Rubicam Brands (P)2013 Gildan Media