Smart Brevity

The Power of Saying More with Less

De: Roy Schwartz, Mike Allen, Jim VandeHei

Narrado por: Mark Chamberlin

THE WALL STREET JOURNAL AND USA TODAY BESTSELLING GUIDE TO BRILLIANT COMMUNICATION

"If getting your message across matters to you, this is the way to do it." - Arianna Huffington, founder and CEO, Thrive

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity.

In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz show you how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.

©2023 Roy Schwartz, Mike Allen, Jim VandeHei (P)2023 Algonquin Books

I will share with my team

I liked the idea behind this book, I will go back and see the tools to follow as it’s harder to follow on audible as I imagine it would be reading.

Some great tips for shorter coms!

Too long. Too repetitive. Too salesy.

For a book that promises engagement - it wasn’t engaging at all.
One dimensional.
Very very self-focused to sell their product/system.
Very little real insight.
Big promise on title, big under delivery.
Left very disappointed.

Anything but brief

All fluffy talk. The exact opposite of what it says on the cover. Underwhelming.

All fluffy talk. The exact opposite of what it says on the cover. Underwhelming.