This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level.

In this episode I’m sharing:

• Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering
• Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
• Creating Value: How to produce content and services that your audience genuinely wants to pay for

Highlights Include:

• 02:49 The Importance of Podcast Setup
• 05:15 Narrowing Down Your Podcast Topics
• 09:50 Understanding and Serving Your Audience
• 14:33 Creating a Content Plan
• 16:39 Effective Marketing Strategies
• 19:00 Consistent Marketing Practices
• 21:24 Thinking Outside the Box for Sponsorships
• 25:54 Creating Content People Want to Pay For
• 28:17 Recap and Action Steps

Check out episode 475 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Riverside (Use code ‘hustlepro’): https://riverside.fm/
• Podcast Moguls: http://sidehustlepro.co/join
• Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4
• Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s
• Free newsletter: http://sidehustlepro.co/newsletter
• You Are a Badass by Jen Sincero: https://jensincero.com/

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This week in the guest chair we have Kareem Edwards, one of the very first men to grace the Side Hustle Pro guest chair! Hailing from Far Rockaway, Queens, Kareem got his start in major corporate roles at Lehman Brothers, Kraft Heinz, and Google—all while dreaming of owning a business. Kareem decided to pursue franchising and balanced a 9-to-5 at Google while working nights at a Chick-fil-A to master the day-to-day operations.

In this episode she shares:

• The importance of community impact, creating an empowering work culture, and leading with empathy
• Key lessons on staffing, building trust, and innovating with different revenue channels
• The art of balancing grit and grace when trying to grow your business

Highlights include:

00:00 Intro

03:00 Early career in finance

09:00 Discovering Chik-Fil-a franchising

17:00 Choosing the right location

25:00 Opening during a pandemic

34:00 Staffing strategies

43:00 Leaving a steady paycheck

46:00 Expanding sales methods

52:00 Tips for entrepreneurs

Check out episode 474 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Kareem’s Instagram: https://www.instagram.com/kareemjedwards/
• Kareem’s LinkedIn: https://www.linkedin.com/in/kareemedwards
• Posse Foundation: https://www.possefoundation.org/
• Chick-fil-a Franchising: https://www.chick-fil-a.com/franchising
• Chat GPT: https://chat.openai.com/
• Uncle Nearest: https://unclenearest.com/

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Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

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This week in the guest chair we have Melyssa Ford, media personality, actress, and advocate known for her dynamic presence in entertainment. With a career spanning television, film, and radio, she has captivated audiences as a host on the Joe Budden podcast and various TV appearances.

As a seasoned veteran in media and entertainment, Melyssa mastered the art of pivoting and identifying viable opportunities to launch into new and exciting spaces.

In this episode she shares:

• Her new podcast Hot and Bothered that fosters meaningful conversations about women’s wellness, intimacy, and health
• Overcoming depression, negative self-talk, and finding grace through personal healing
• The many benefits to pivoting several times in her career

Highlights include:

• 00:00 Intro
• 02:00 Building a film/TV personality
• 06:00 Being an undocumented immigrant
• 14:00 Creating her own path
• 19:00 Battling mental health issues
• 27:00 Navigating perimenopause
• 40:00 The podcasting landscape
• 47:00 Living with a brain injury
• 1:00:00 Tips for entrepreneurs

Check out episode 473 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Melyssa’s Instagram: https://www.instagram.com/melyssaford/
• Melyssa’s Twitter: https://x.com/MissMelyssaFord/
• Hot and Bothered Podcast Instagram: https://www.instagram.com/hotnbotheredpodcast/
• Melyssa’s Website: https://www.melyssaford.com/
• ChatGPT: https://chatgpt.com/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: https://sidehustlepro.co/facebook

Melyssa’s Twitter: https://x.com/MissMelyssaFord/

Melyssa’s Instagram: https://www.instagram.com/melyssaford/

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This week in the guest chair we have Quianne Perrin Savoy and Sonja Smith, founders of The Merch Studio. They provide businesses and entrepreneurs with unique and completely customizable merchandise.

In this episode they share:

• How their creative backgrounds set the foundation for starting their own business
• How they expanded from small business to having corporate clients
• The processes they use to ensure high quality and timely customer service

Check out this episode and others on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Moore & Moore Merch Website: themerchstudio.com
• Moore & Moore Merch Instagram: https://www.instagram.com/themerchstudio/
• Moore & Moore Merch LinkedIn: https://www.linkedin.com/company/themerchstudio
• The Momference: https://themomference.com/
• Shopify: https://www.shopify.com/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• Moore & Moore Merch Instagram: https://www.instagram.com/themerchstudio/
• Moore & Moore Merch LinkedIn: https://www.linkedin.com/company/themerchstudio

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Abena Boamah-Acheampong is the founder + CEO of Hanahana Beauty, a consciously clean skin care, beauty + wellness brand. As a former 7th grade math teacher and therapist, Abena launched her brand with humanity and intention in mind. Now being sold in stores like Ulta, Hanahana Beauty is quickly on its way to becoming a household name.

In this episode Abena shares:

• How she was able to pay the Ghanaian women who produce the raw materials twice their asking price
• The skills she learned from being a teacher and therapist that she uses now as a full time entrepreneur
• How she’s scaled the brand while staying true to her core values

Watch episode 471 on YouTube and listen on all podcast apps

Links mentioned in this episode

• Hanahana Beauty’s Website: https://ww.hanahanabeauty.com
• Hanahana Beauty’s Instagram: https://www.instagram.com/hanahana_beauty/?hl=en
• Abena’s Instagram: https://www.instagram.com/beanieboamah/?hl=en
• A16z START Grant: https://a16z.com/programs-a16z-start/
• Hello Alice Grants: https://helloalice.com/
• Shopify Loans Program: https://www.shopify.com/capital

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Hanahana Beauty’s Instagram: https://www.instagram.com/hanahana_beauty/?hl=en

Abena’s Instagram: https://www.instagram.com/beanieboamah/?hl=en

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This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​

In this episode Kimberly shares:

• Why tapping into her community of mentors and entrepreneurs was the right direction
• How she has self-funded her business since 2017 with no outside capital
• How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands

Highlights Include:

00:00 Intro

05:50 Challenges in corporate America

9:00 Small-scale beginnings

22:46 Self-financing her side hustle

28:03 The unique customer experience

35:26 Revenue streams

39:18 Target audience and marketing

51:13 Tips for entrepreneurs

Check out episode 470 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Kimberly’s Website: https://www.museexperiences.com/
• Kimberly’s Instagram: https://www.instagram.com/muse_experiences/
• By Killian: https://www.bykilian.com/
• Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• Kimberly’s Website: https://www.museexperiences.com/
• Kimberly’s Instagram: https://www.instagram.com/muse_experiences/

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This week in the guest chair we have Amy Anaiz, a celebrated photographer turned product founder and the creator of OZAIZ, a sustainable home goods and fragrance brand. After building a successful wedding and portrait photography business for over a decade, Amy made a powerful pivot—launching a line of sculptural, multi-use glassware inspired by beauty, intention, and function.

In this episode, Amy opens up about her transition from side hustler to full-time creative, and how becoming a mother—while navigating unimaginable grief—reshaped her purpose and path. She shares the behind-the-scenes of building OZAIZ, from manufacturing and funding the business herself, to designing for sustainability and meaning.

*Trigger Warning:

This episode includes discussions of infant loss and stillbirth.

In this episode she shares:

• How she prepared financially to leave her 9-to-5 and pursue photography full-time
• The story behind her product brand OZAIZ and why it took years to bring to life
• How grief, motherhood, and purpose shaped her new business direction
• What she’s learned about manufacturing, design, and funding a product-based business
• The intentional design and sustainability philosophy behind OZAIZ

Highlights Include

00:00 – Intro

01:30 – Amy’s pivot from PR to photography

07:00 – Building her photography side hustle

10:00 – Leaving her full-time job and creating a financial cushion

13:00 – Losing her daughter and navigating grief while becoming a mom

21:00 – Why she launched OZAIZ and what sets the brand apart

28:00 – How she self-funded her entire business

36:00 – The complexities of manufacturing glassware and candles

44:00 – Designing for sustainability and versatility

50:00 – Balancing personal storytelling with branding

58:00 – What's next for OZAIZ and how Amy honors her daughter's legacy

Watch episode 469 on YouTube and listen on all podcast apps

Links Mentioned in This Episode:

• OZAIZ Website: https://www.ozaiz.com
• Amy Anaiz Photography: https://www.amyanaiz.com
• Amy on Instagram: https://www.instagram.com/amyanaizphoto
• OZAIZ on Instagram:https://www.instagram.com/ozaizhome
• Side Hustle Pro Podcast: https://www.sidehustlepro.co/podcast
• Kunbi (Amy’s lawyer):https://www.instagram.com/legallyset/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join my new coaching program, SHIFT

Even the expert needs support. That’s exactly why I created SHIFT—a six-month, one-on-one podcast coaching experience for the podcaster who’s done playing the DIY game. In SHIFT, we’ll clarify your message, attract your ideal audience, build a monetization path that aligns with your values, and create a content engine that works with your real life. Apply now at sidehustlepro.co/shift.

Join our Facebook Community here.

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This week in the guest chair we have Naseema McElroy, author and the founder of Financially Intentional, a platform about personal finance and living life intentionally. Starting with just under one million dollars in debt, Naseema taught herself financial literacy, paid off her debt, and started side hustling as a consultant teaching others to do the same.

In this episode she shares:

• How she created an intentional budget that didn’t leave her in a place of lack
• Why she believes everyone can take control of their finances, and how to actually do it
• The different income streams and resources she uses to stay financially free, and much more!

Highlights include:

00:00 – Intro

01:15 – Becoming a nurse after working in healthcare administration

06:00 – What made her realize she was “broke” despite earning $200K+

09:30 – Creating a zero-based budget to pay off $4K–$9K/month in debt

11:00 – What made up nearly $1M in total debt

14:00 – Launching Financially Intentional on Instagram

17:30 – Why she still loves nursing and hasn't gone full-time entrepreneur

22:00 – Using her job to fund her passions

24:30 – The true meaning of financial independence

28:00 – How she makes time to build her brand

Check out this episode and others on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Naseema’s Website:https://www.financiallyintentional.com/
• Naseema’s Instagram: https://www.instagram.com/financiallyintentional/
• Financially Intentional Podcast: https://www.financiallyintentional.com/podcast
• Travel Nurse Housing Rentals: https://www.furnishedfinder.com/
• Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

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Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

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