This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores.

In this episode she shares:

• How she established a presence in seven major retailers across the U.S. and Canada including Walmart and Target
• The ins and outs to becoming a licensed character brand, and the major benefits that come along with it
• Why she doesn’t solely rely on social media for marketing and what really helped put her on the map

Check out this episode and others on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Afro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/
• April Showers Instagram: https://www.instagram.com/gotaprilshowers/
• Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial
• Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/
• April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/
• Afro Unicorn Website: https://afrounicorns.com/

This episode is brought to you by Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• April Showers Instagram: https://www.instagram.com/gotaprilshowers/
• April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/

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This week I’m back for a solo episode, with my 2024 updates! As we wrap up Q2, I’m thinking about the impacts on my business from social platforms expanding and changing constantly, raising two littles, and making sure I honor my bandwidth. We’ll also dive into how I’m revamping and expanding my podcast coaching course, Podcast Moguls.

In this episode I’m sharing:

• My key habits to staying balanced in my work, motherhood, and self-care
• Mastering self-talk and how I filter out the negativity
• How I’m growing my brand awareness and focusing on solo content

Highlights Include:

00:00 Intro

03:12 Shifting from validation to impact

06:50 Eliminating negative self-talk

15:00 Balancing mom-mode and CEO-mode

19:13 The interview process as a podcaster

27:24 The changing podcast industry

30:05 The importance of multiple streams of income

33:34 Grow your brand awareness

36:20 Expanding my training course Podcast Moguls

45:11 Allowing myself to stay within my bandwidth

Check out episode 408 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Riverside recording platform- use code ‘hustlepro’: https://riverside.fm/
• Get coaching with me through Podcast Moguls: sidehustlepro.co/join
• Sign up for my free newsletter: sidehustlepro.co/newsletter
• My Instagram: https://www.instagram.com/sidehustlepro/
• You Are a Badass book: https://jensincero.com/
• Helena’s SHP episode: https://sidehustlepro.co/she-went-from-nicu-nurse-to-full-time-content-creator-and-published-author/
• Kristen’s SHP episode: https://sidehustlepro.co/her-plant-based-soaps-landed-her-on-shark-tank-and-on-the-path-to-1-2m-in-sales/
• Marty’s SHP episode: https://sidehustlepro.co/the-founder-of-boss-women-media-launched-a-second-business-while-pregnant-with-twins/
• Nicole’s SHP episode: https://sidehustlepro.co/she-took-her-upholstery-career-from-side-hustle-to-world-market-and-hbos-insecure-w-nicole-crowder/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

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Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.

In this episode she shares:

• The ways she stayed consistent in content creation, and why it paid off
• How she differentiated her physical cookbook, The Soul of Scotchie, from others on the market
• How she diversified her revenue streams to triple her income and surpass her nursing paycheck

Highlights include:

00:00 Intro

Finding a path in nursing

The goal of work-life balance

Cooking as an outlet

Intentional content creation

Building a content creation business while working full time

Diversifying revenue streams

The importance of discipline and showing up

The power of storytelling

Take control of your inner voice

Tips for entrepreneurs

Check out episode 407 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Helena’s Website: Https://www.thatnursecooks.com
• Helena’s Instagram: https://www.instagram.com/thatnursecancook/
• Helena’s TikTok: https://www.tiktok.com/@thatnursecancook
• Helena’s YouTube: https://www.youtube.com/@ThatNurseCanCook
• Grace Foods: https://www.instagram.com/gracefoods/
• Capcut: https://www.capcut.com/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• Helena’s Instagram: https://www.instagram.com/thatnursecancook/
• Helena’s TikTok: https://www.tiktok.com/@thatnursecancook
• Helena’s YouTube: https://www.youtube.com/@ThatNurseCanCook

Hosted on Acast. See acast.com/privacy for more information.