Sell Your Business for an Outrageous Price

An Insider's Guide to Getting More than You Ever Thought Possible

De: Kevin M. Short

Narrado por: Erik Synnestvedt

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace. But some savvy businesses have figured out how to navigate-and even profit from-the new world of ubiquitous customer reviews. Bill Tancer takes listeners on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Listeners learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London. Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.

Download the accompanying reference guide.©2014 Kevin M. Short (P)2014 Gildan Media LLC

Good book, but

I liked the book, but there was one big flaw, that is unforgivable, especially for the insider guy this caliber, whose profession is to sell companies.
He would say:" This was a 3 million $ company...". Ok. So do you mean that the company have revenues of 3 million$ and could be valued anywhere from 6 to 10 million dollars (according to 2-5 times Ebitda or Revenues), or do you mean that the company is valued at 3 mln, because their revenues are from 500,000 to 1mln$? And sometimes he would mean revenues and not value which defeats the whole purpose of the book, because it's hard to understand which one he means this time around, as he uses these two terms interchangeably.
I think mistake like this could be forgiven if it's a novice, or a guy who is just starting out in the business, but for the guy who is working in this field and sold his own companies, etc.,etc., these kind of mistakes are unforgivable. I still don't know which term he meant in some of the examples.
So, that, and he also didn't introduce to the standard valuation models, which are most frequently used on the market. It would've been useful, especially for new guys, to understand what is normal price and what is outrageous.
Other then that, overall good book.