Science Not Sorcery

Behavioral Economics for Marketers

De: Rebecca L. Sullivan

Narrado por: Rebecca L. Sullivan

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

In Science, Not Sorcery: Behavioral Economics for Marketers, Sullivan pulls back this shroud of obscurity to offer a pragmatic guide to behavioral economics that will help marketers create smarter, more effective strategies. This book illustrates how insights from behavioral economics can help marketers become more effective at addressing a wide range of challenges, including storytelling, emotional engagement, beating the competition, customer retention, marketing research, and planning. Use insights from behavioral economics to make your clients think you're a magician!

©2023 Rebecca Lynn Sullivan (P)2023 Rebecca Lynn Sullivan

Good content - whose is reading this!

The content is like going to a 101 Course in marketing and behavior economics. Nothing new here but nice collection of most of the topics. Good examples to make the content stick.

I cannot get past the random pluralizing of words. What is going on here? AI reading can’t even make this much error can it? “They tends to think…”. He is subjects to bias”. “They believes…”. Stop it! At some point I started counting these errors and had to remind myself to listen to the book.

Invaluable for marketers and product developers

This book is smart, entertaining, and packed with actionable insights to up your marketing game. Sullivan’s expertise is on full display in this wide ranging tour of modern marketing and research. Excellent!

Basic content with subvert political bent

This book is a very basic introduction to behavioral economics, but not a good one. The information is jumbled, too many times stacked with political rhetoric. You will not make it through the first chapter without being bombarded by politics and the idea that only one side is affected by bias, and it's not the side of the author's prefered party.
There is little 'science' here, more just repackaging of other author's works. You are better served by reading "Influence" by Robert Cialdini, or any books by Melina Palmer.