
Propaganda
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Narrado por:
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Jonathan Queen
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De:
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Edward Bernays
Acerca de esta escucha
"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.
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Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.
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Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.
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General
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Narración:
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Historia
You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
-
-
How Opinions are Shaped
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De: Edward Bernays, y otros
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Public Opinion
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- Duración: 10 h y 59 m
- Versión completa
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General
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Historia
Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.
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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
-
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- Narrado por: Larry Winget
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-
General
-
Narración:
-
Historia
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-
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Best-selling author and peak performance expert Steven Kotler decodes the secrets of those elite performers - athletes, artists, scientists, CEOs, and more - who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us. What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements?
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The power of this book is IMMENSE. One of a kind.
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Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.
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From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
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Excellent analysis on the dichotomies of propagandize media
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Propaganda (Deluxe Edition)
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- De: Edward Bernays, Richard Smoley - foreword, Mitch Horowitz - introduction
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Historia
First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.
De: Edward Bernays, y otros
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Public Opinion
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- Duración: 10 h y 59 m
- Versión completa
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General
-
Narración:
-
Historia
Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.
-
-
Lippmann is an impressive social scientist.
- De Anonymous User en 12-29-24
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-
Propaganda
- De: Edward Bernays, Mark Crispin Miller - introduction
- Narrado por: Grover Gardner
- Duración: 4 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
-
-
SKIP THE INTRODUCTION
- De Scott A Kessler en 04-28-20
De: Edward Bernays, y otros
-
Crystallizing Public Opinion
- De: Edward Bernays
- Narrado por: Jonathan Queen
- Duración: 5 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.
De: Edward Bernays
-
Crystallizing Public Opinion
- Complete and Original Edition
- De: Edward Bernays, Mitch Horowitz - introduction
- Narrado por: Mitch Horowitz
- Duración: 5 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
-
-
How Opinions are Shaped
- De Eric en 01-09-24
De: Edward Bernays, y otros
-
Propaganda
- The Formation of Men’s Attitudes
- De: Jacques Ellul
- Narrado por: Arthur Morey
- Duración: 15 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
-
-
Excellent analysis on the dichotomies of propagandize media
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-
Propaganda (Deluxe Edition)
- Includes Bonus Book: Crystallizing Public Opinion
- De: Edward Bernays, Richard Smoley - foreword, Mitch Horowitz - introduction
- Narrado por: Sean Pratt, Mitch Horowitz
- Duración: 9 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.
De: Edward Bernays, y otros
-
Public Opinion
- De: Walter Lippmann
- Narrado por: John Clickman
- Duración: 10 h y 59 m
- Versión completa
-
General
-
Narración:
-
Historia
Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.
-
-
Lippmann is an impressive social scientist.
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De: Walter Lippmann
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The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.
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The information in the past and apply today
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Read People like a Book isn’t a normal book on body language or facial expressions. Yes, it includes all of those things, as well as new techniques on how to truly detect lies in your everyday life, but this book is more about understanding human psychology and nature. We are who we are because of our experiences and pasts, and this guides our habits and behaviors more than anything else. Parts of this book are like the most interesting and applicable psychology textbook you’ve ever used. Take a look inside yourself and others!
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Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
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What happens to individuals when they become part of a crowd? How can it be explained that intelligent human beings commit unspeakable cruelties once they have become one with an anonymous mass of people? Le Bon's analysis dates back to 1895 - however, the razor-sharp analysis of human behavior is still valid today.
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For much of his life, historian Howard Zinn chronicled American history from the bottom up, throwing out the official version taught in schools - with its emphasis on great men in high places - to focus on the street, the home, and the workplace. Known for its lively, clear prose as well as its scholarly research, A People's History of the United States is the only volume to tell America's story from the point of view of - and in the words of - America's women, factory workers, African-Americans, Native Americans, the working poor, and immigrant laborers.
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