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Podcasting: Una herramienta innovadora en las estrategias de marketing (Narración en Castellano) [Podcasting: An Innovative Tool in Marketing Strategies]
- Narrado por: Juan Arenas
- Duración: 6 m
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Podcasting: Una herramienta innovadora en las estrategias de marketing (Narración en Castellano) [Podcasting: An Innovative Tool in Marketing Strategies]
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Resumen del Editor
La palabra podcast es una versión de la palabra iPod y la palabra broadcast. En el año 2004, los oyentes de radio en línea, buscamos una manera más conveniente de escuchar nuestros programas favoritos. En aquel momento, la única opción que teníamos era usar reproductores de música personales como ipods, en lo cuales podíamos almacenar el contenido de audio.
Y así fue como nació el podcast. Hoy en día el auge de los smartphones ha facilitado a los usuarios el acceso a este formato de contenido, pero las bases del medio permanecen igual.
Please note: This audiobook is in Castilian Spanish.
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No estoy de acuerdo
Realmente pienso que el contenido es bueno, pero también plantea un escenario excesivamente optimista. Desde un punto de vista personal y basándonos en tendencias como se dice en el audio, de redes sociales, si vamos a un medio que ha estado dominando el atractivo entre usuarios, no es el Podcasting, sino el Streaming, el cual un cumulo de gente interactúa con un o varias personas que están emitiendo en directo un contenido de interés, y que entre usuarios y dueños del Stream pues dan su opinión al respecto en un chat.
Con esto no digo que los Podcasts no sean populares ni mucho menos, pero hay que reconocer que a día de hoy no es el medio más popular ni de lejos en la red para divulgar información.
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