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No logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st Century. This is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe a new generation has begun to battle consumerism with its own best weapons.
In this provocative study we learn how the Nike swoosh has changed from an athletic, status-symbol to a metaphor for sweatshop labour, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how culture jammers utilise spray paint, computer hacking acumen and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.
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Historia4 out of 5 stars 541
When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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1 out of 5 stars
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If you like cliches...
- De Jonathan Shultz en 09-08-07
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China, Inc.
- De: Ted C. Fishman
- Narrado por: Alan Sklar
- Duración: 13 h y 38 m
- Versión completa
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General4 out of 5 stars 315
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Narración:4 out of 5 stars 75
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Historia4 out of 5 stars 78
China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.
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1 out of 5 stars
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Just read the Amazon reviews befor buying it ...
- De Dan en 08-10-05
De: Ted C. Fishman
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Alibaba
- The House That Jack Ma Built
- De: Duncan Clark
- Narrado por: Jim Meskimen
- Duración: 9 h y 9 m
- Versión completa
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General4 out of 5 stars 3,112
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Narración:4.5 out of 5 stars 2,670
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Historia4 out of 5 stars 2,662
In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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4 out of 5 stars
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Strange: Best part of story happens "off-screen"
- De Tristan en 09-02-16
De: Duncan Clark
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Vanishing Frontiers
- The Forces Driving Mexico and the United States Together
- De: Andrew Selee
- Narrado por: Kevin Stillwell
- Duración: 9 h y 3 m
- Versión completa
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General4.5 out of 5 stars 37
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Narración:4.5 out of 5 stars 34
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Historia4.5 out of 5 stars 34
There may be no story today with a wider gap between fact and fiction than the relationship between the United States and Mexico. Through portraits of business leaders, migrants, chefs, movie directors, police officers, and media and sports executives, Andrew Selee looks at this emerging Mexico, showing how it increasingly influences our daily lives in the United States in surprising ways - the jobs we do, the goods we consume, and even the new technology and entertainment we enjoy.
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5 out of 5 stars
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A mandatory read, now more than ever
- De Haydon Hill en 08-04-19
De: Andrew Selee
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Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
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General4 out of 5 stars 50
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Narración:4 out of 5 stars 28
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Historia4.5 out of 5 stars 28
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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4 out of 5 stars
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No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
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Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- De: Clay Shirky
- Narrado por: George Backman
- Duración: 3 h y 57 m
- Versión completa
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General4.5 out of 5 stars 42
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Narración:4.5 out of 5 stars 34
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Historia4.5 out of 5 stars 35
Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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5 out of 5 stars
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Informative and up to date.
- De Kevin en 01-10-16
De: Clay Shirky
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- De: Ken Auletta
- Narrado por: Jonathan Todd Ross
- Duración: 12 h y 3 m
- Versión completa
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General4 out of 5 stars 123
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Narración:4.5 out of 5 stars 106
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Historia4 out of 5 stars 108
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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4 out of 5 stars
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Good; not for beginners
- De DV en 10-05-18
De: Ken Auletta
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Googled
- The End of the World as We Know It
- De: Ken Auletta
- Narrado por: Jim Bond
- Duración: 13 h y 53 m
- Versión completa
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General4 out of 5 stars 312
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Narración:4 out of 5 stars 147
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Historia4 out of 5 stars 150
In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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3 out of 5 stars
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Audio production could have been better
- De David en 11-12-09
De: Ken Auletta
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We Are All Weird
- The Myth of Mass and the End of Compliance
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 15 m
- Versión completa
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General4 out of 5 stars 444
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Narración:4 out of 5 stars 372
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Historia4 out of 5 stars 373
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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2 out of 5 stars
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Says same thing over and over and…….
- De NYNM en 09-25-11
De: Seth Godin
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The Master Switch
- The Rise and Fall of Information Empires
- De: Tim Wu
- Narrado por: Marc Vietor
- Duración: 14 h y 11 m
- Versión completa
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General4.5 out of 5 stars 1,417
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Narración:4.5 out of 5 stars 1,014
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Historia4.5 out of 5 stars 1,013
Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
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5 out of 5 stars
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Great Read
- De Roy en 11-12-10
De: Tim Wu
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What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
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General4 out of 5 stars 1,103
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Narración:4 out of 5 stars 414
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Historia4 out of 5 stars 416
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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1 out of 5 stars
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Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- De: Ori Brafman, Rod Beckstrom
- Narrado por: Sean Pratt
- Duración: 5 h y 32 m
- Versión completa
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General4.5 out of 5 stars 1,068
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Narración:4.5 out of 5 stars 798
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Historia4.5 out of 5 stars 797
If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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3 out of 5 stars
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Centralized and decentralized models
- De Chan Meng en 12-07-07
De: Ori Brafman, y otros
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
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General4 out of 5 stars 375
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Narración:4.5 out of 5 stars 280
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Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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4 out of 5 stars
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Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
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Red Carpet
- Hollywood, China, and the Global Battle for Cultural Supremacy
- De: Erich Schwartzel
- Narrado por: Sean Patrick Hopkins
- Duración: 11 h y 55 m
- Versión completa
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General4.5 out of 5 stars 134
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Narración:4.5 out of 5 stars 114
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Historia4.5 out of 5 stars 113
From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry.
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5 out of 5 stars
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Why modern cinema is a comic experience.
- De Pasternak en 03-11-22
De: Erich Schwartzel
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The Billionaire Raj
- A Journey Through India's New Gilded Age
- De: James Crabtree
- Narrado por: Shridhar Solanki
- Duración: 14 h y 42 m
- Versión completa
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General4.5 out of 5 stars 144
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Narración:4.5 out of 5 stars 119
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Historia4.5 out of 5 stars 120
In megacities like Mumbai, where half the population live in slums, the extraordinary riches of India’s new dynasties echo the Vanderbilts and Rockefellers of yesterday. James Crabtree’s The Billionaire Raj takes listeners on a personal journey to meet these reclusive billionaires, fugitive tycoons, and shadowy political power brokers. Crabtree dramatizes the battle between crony capitalists and economic reformers, revealing a tense struggle between equality and privilege playing out against a combustible backdrop of aspiration, class, and caste.
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4 out of 5 stars
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Engaging, authors politics could be reduced
- De Chris en 06-17-23
De: James Crabtree
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Startup Rising
- The Entrepreneurial Revolution Remaking the Middle East
- De: Christopher M. Schroeder
- Narrado por: Christopher M. Schroeder
- Duración: 7 h y 24 m
- Versión completa
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General4 out of 5 stars 74
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Narración:4 out of 5 stars 63
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Historia4 out of 5 stars 63
Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
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4 out of 5 stars
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Inspiring stories
- De Raafat Zaini en 02-13-15
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World Without Mind
- The Existential Threat of Big Tech
- De: Franklin Foer
- Narrado por: Marc Cashman
- Duración: 8 h y 1 m
- Versión completa
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General4 out of 5 stars 255
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Narración:4.5 out of 5 stars 220
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Historia4 out of 5 stars 217
Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.
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5 out of 5 stars
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5-Star Book with a 1-Star Title
- De David Larson en 09-18-17
De: Franklin Foer
Lo que los oyentes dicen sobre No Logo
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- guclu
- 03-15-19
Do not even think to listen
This is the worst audio book ever read by a person. I could only listen for four hours. The narrators voice is unclear and nerve racking . I can not make a comment on the book because I could not catch anything thanks to the narrative style..
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