No Logo

Taking Aim at the Brand Bullies

De: Naomi Klein

Narrado por: Nicola Barber

A Tenth Anniversary Edition of Naomi Klein's No Logo with a New Introduction by the Author

NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide.

In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

©2002 Naomi Klein (P)2012 Macmillan Audio

Reseñas de la Crítica

“No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course.” —Bruce Novak, Division of Social Sciences, The University of Chicago

“A complete, user-friendly handbook on the negative effects that 1990s überbrand marketing has had on culture, work, and consumer choice.” —The Village Voice

“No Logo is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires.” —The Boston Globe

Great author terrible narration

Naomi Klein is an author always worth reading. Her ideas and the vast scope of knowledge, through which she writes clearly and thoughtfully, are provocative and enlightening . In this Audible edition however, I could not get past a few hours and had to give up. It’s like having a really annoying Disney princess read out loud in her character voice. Ugh.

Brilliant Book Over Enunciated

Would you consider the audio edition of No Logo to be better than the print version?

No. In fact, I had to stop listening to the audio version and revert to the print version because the performance was so stilted.

How did the narrator detract from the book?

Nicola Barber over enunciates every single word. Her reading has the effect of causing the listener to focus on her performance instead of what is being said. Really awful and very frustrating because this is an interesting book.

Any additional comments?

As always Naomi Klein has presented a well researched and fascinating report on a timely subject. She does great work. I recommend this title be read in the print version unless you can get past the reader's performance.

A critical book even though some of it is outdated

This book reflects the time when it was published, but the core criticisms Naomi has of corporations and the movements around them still ring true today. In a way, it is disheartening that Naomi put forth hope in this book with the movements at that time against corporatism since if this book were to be updated, several of the issues she explains have stayed the same or worsened.

great insights to buy smarter

you will never look at Mac Donald's, Nike & Shell the same way! there is still hope in humanity

Good but very dated

I should have done more research before I started listening to this book. Other reviews said it was dated, but i didn't check to see HOW dated. I think the points are still relevant and am saddened to see how much of how we have integrated marketing into our lives so completely. I would love to read this updated for the current media environment 20 years later.

Still Relevant

This is a book I believe everyone should read/listen to as it is still relevant today. And probably even more now that the problems presented have gotten even worse with clinal capital, the environment & income inequality. The only dated content is devoted to companies or store concepts that no longer exist, but it’s still worth knowing their strategies and can probably even conclude their inevitable downfall after presented with the tactics used.

Irritating Over-Enunciated Narration

How could the performance have been better?

I wanted so much to listen to this book, but the narration makes it unlistenable. Why is there this trend toward extremely over-enunciated narration. It's irritating. Such an important book and it sounds as if a computer was used to tape it. Every single plosive t or p just popping like a pair of castanets . . ..

Informative

Whenever I read one of Naomi Klein's books, I find myself in a perpetual state anxiety and indignation about the injustice the powers that be (the 1%) force on people less fortunate than they are.

Poor narrator choice

The content was interesting and compelling, but I thought the narrator was a bad choice. I was expecting more of a documentary-style journalist-type narrator for this subject matter. Instead, all I could hear was this woman's quick, loud inhales, and too-crisp annunciation. I couldn't finish it.

Important ideas with some minor delivery issues

I really enjoy Naomi Klein's lectures and have learned a lot from them so I went back to listen to this while I worked. The book does feel a bit quaint in its' references and scale now (talk of book store monopolies, the Internet in nascent form & guess jeans) but it all still applies with the names of players changed (in some cases not) and the markets expanded. Worth your time for the breakdown of companies shifting away from manufacturing product to persona, if nothing else, and there is a lot to be gleaned. Check it out if you want to get a sense of where American manufacturing jobs went and where your shirts come from.

The problem I had was a small one: the robotic phrasing of the narrator was distracting and when she read out colloquial terms it became comical. I don't mind her mispronouncing the name of portland's Willamette River but I found it derailed my listening when she would read out dated slang.

If that kind of thing bothers you, prepare yourself for a stilted listening experience. Otherwise, you'll be fine!