Meat

How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future

De: Bruce Friedrich, Caitlin Welsh - foreword

Narrado por: Walter Dixon

"This packed account makes food science feel like an urgent and essential undertaking."—Publishers Weekly (Top 10 New Release in Science)

Good Food Institute founder and president Bruce Friedrich offers a hopeful and rigorously researched exploration of how science, policy, and industry can work together to satisfy the world’s soaring demand for meat, while building a healthier and more sustainable world.

The human love of meat appears to be hard-wired. The world consumes more than 550 million metric tons of meat and seafood each year. That number has been climbing for decades and is expected to continue to rise through at least 2050.

What if we could give humanity the meat it craves, but produced differently? Plant-based and cultivated meat that are just as delicious as the meat you love, but more affordable and healthier.

Think it’s not possible? With examples ranging from the “horseless carriage” (car) to the smart phone in your pocket, Meat reminds readers that scientific innovations often move from disbelief or opposition to inevitability and ubiquity, much faster than almost anyone expects.

Envisioning a future where meat is both a delight and a force for good, Friedrich explores:

• Humanity’s 12,000-year-old practice of raising animals for meat, and why we need to figure out a better way.
• The science and scientists behind the efforts to create plant-based and cultivated meat that is indistinguishable from conventional animal meat, but less expensive, more nutritious, and safer.
• How plant-based and cultivated meat can preserve forests and biodiversity, mitigate climate change and ocean pollution, and lower antimicrobial resistance and pandemic risk.
• The economic and food security benefits of making meat more efficiently, which include trillions of dollars in economic output annually, tens of millions of good jobs, and the possibility of a revitalized farm economy.

Meat offers a vision of the next agricultural revolution that is optimistic, achievable, and delicious.

©2026 by Bruce Friedrich. (P)2025 Brilliance Publishing, Inc., all rights reserved.

The call to action on alt proteins!

The book is structured into three parts. Part one is quite factual and informative, and lays out problems with our food system and a case for alt protein adoption. However, parts two and three are the “meat” of the book, where Bruce paints a picture of the current landscape, where support is most needed and how each individual can help, as well as why they should!

Missed Nvidia? Listen Up.

As a physician, I’ve spent years watching the downstream consequences of our industrial animal agriculture system—pandemic risk, chronic disease, environmental strain, and immense suffering. It has always felt like a structural problem without a viable exit.

This book makes a compelling case that, for the first time, there is one. We’re lucky to be alive to witness this.

Alternate protein production is not framed as a moral appeal, but as a technological transition. It offers a path to produce real meat or a truly comparable alternative while dramatically reducing the harms associated with conventional animal agriculture. Few technologies have the potential to simultaneously improve human health, environmental stability, and global food security.

Transitions like this, once they become possible, don’t reverse. They accelerate.

The question is not whether change is possible. It is whether you will recognize it while it is still unfolding—or only after it has already reshaped the world around you