-
Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- Narrado por: Vanessa Hart
- Duración: 7 h y 27 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Measure What Matters
Compra ahora por US$17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
Carrots and Sticks Don't Work
- Build a Culture of Employee Engagement with the Principles of RESPECT
- De: Paul L. Marciano
- Narrado por: Richard Broski
- Duración: 4 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 223
-
Narración:4 out of 5 stars 183
-
Historia4.5 out of 5 stars 180
Reward and recognition programs can be costly and inefficient, and they primarily reward employees who are already highly engaged and productive performers. Worse still, these programs actually decrease employee motivation because they can make individual recognition, rather than the overall success of the team, the goal. Yet many businesses turn to these measures first-unaware of a better alternative. So, when it comes to changing your organizational culture, carrots and sticks don't work!
-
3 out of 5 stars
-
Good ideas, awful narrator
- De Salley en 08-13-13
De: Paul L. Marciano
-
Talk Like TED
- The 9 Public Speaking Secrets of the World's Top Minds
- De: Carmine Gallo
- Narrado por: Carmine Gallo
- Duración: 7 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 3,380
-
Narración:4.5 out of 5 stars 2,884
-
Historia4.5 out of 5 stars 2,869
Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.
-
5 out of 5 stars
-
Gallo cuts to the chase...
- De Carol Crouse en 03-05-14
De: Carmine Gallo
-
The Customer's Eye: How to Build Loyalty, Generate Word-of-Mouth and Keep Customers Coming Back
- The Anatomy of the Perfect Customer Experience
- De: E. M. P. Kailie
- Narrado por: Jim Rising
- Duración: 3 h y 27 m
- Versión completa
-
General4.5 out of 5 stars 26
-
Narración:5 out of 5 stars 23
-
Historia5 out of 5 stars 23
The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.
-
3 out of 5 stars
-
just ok
- De Amazon Customer en 03-02-23
De: E. M. P. Kailie
-
Customer Relationship Marketing
- De: ICI
- Narrado por: William Bahl
- Duración: 1 h y 2 m
- Versión completa
-
General5 out of 5 stars 40
-
Narración:5 out of 5 stars 40
-
Historia5 out of 5 stars 40
Relationships build business.... How do you relate to your target audience? If you want to have a long-term customer-based circle, building relationships is essential. You see, people buy from you because they already have the connection and trust with you, not that they need the product alone. This is very important to understand.
-
5 out of 5 stars
-
a recipe for success!
- De Betty en 10-29-19
De: ICI
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- De: Gabriel Weinberg, Justin Mares
- Narrado por: Gabriel Weinberg
- Duración: 7 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 863
-
Narración:4.5 out of 5 stars 708
-
Historia4.5 out of 5 stars 707
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
5 out of 5 stars
-
Review from a marketing pro
- De SV en 06-18-16
De: Gabriel Weinberg, y otros
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 993
-
Narración:4.5 out of 5 stars 867
-
Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Carrots and Sticks Don't Work
- Build a Culture of Employee Engagement with the Principles of RESPECT
- De: Paul L. Marciano
- Narrado por: Richard Broski
- Duración: 4 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 223
-
Narración:4 out of 5 stars 183
-
Historia4.5 out of 5 stars 180
Reward and recognition programs can be costly and inefficient, and they primarily reward employees who are already highly engaged and productive performers. Worse still, these programs actually decrease employee motivation because they can make individual recognition, rather than the overall success of the team, the goal. Yet many businesses turn to these measures first-unaware of a better alternative. So, when it comes to changing your organizational culture, carrots and sticks don't work!
-
3 out of 5 stars
-
Good ideas, awful narrator
- De Salley en 08-13-13
De: Paul L. Marciano
-
Talk Like TED
- The 9 Public Speaking Secrets of the World's Top Minds
- De: Carmine Gallo
- Narrado por: Carmine Gallo
- Duración: 7 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 3,380
-
Narración:4.5 out of 5 stars 2,884
-
Historia4.5 out of 5 stars 2,869
Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.
-
5 out of 5 stars
-
Gallo cuts to the chase...
- De Carol Crouse en 03-05-14
De: Carmine Gallo
-
The Customer's Eye: How to Build Loyalty, Generate Word-of-Mouth and Keep Customers Coming Back
- The Anatomy of the Perfect Customer Experience
- De: E. M. P. Kailie
- Narrado por: Jim Rising
- Duración: 3 h y 27 m
- Versión completa
-
General4.5 out of 5 stars 26
-
Narración:5 out of 5 stars 23
-
Historia5 out of 5 stars 23
The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.
-
3 out of 5 stars
-
just ok
- De Amazon Customer en 03-02-23
De: E. M. P. Kailie
-
Customer Relationship Marketing
- De: ICI
- Narrado por: William Bahl
- Duración: 1 h y 2 m
- Versión completa
-
General5 out of 5 stars 40
-
Narración:5 out of 5 stars 40
-
Historia5 out of 5 stars 40
Relationships build business.... How do you relate to your target audience? If you want to have a long-term customer-based circle, building relationships is essential. You see, people buy from you because they already have the connection and trust with you, not that they need the product alone. This is very important to understand.
-
5 out of 5 stars
-
a recipe for success!
- De Betty en 10-29-19
De: ICI
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- De: Gabriel Weinberg, Justin Mares
- Narrado por: Gabriel Weinberg
- Duración: 7 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 863
-
Narración:4.5 out of 5 stars 708
-
Historia4.5 out of 5 stars 707
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
5 out of 5 stars
-
Review from a marketing pro
- De SV en 06-18-16
De: Gabriel Weinberg, y otros
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 993
-
Narración:4.5 out of 5 stars 867
-
Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 995
-
Narración:4.5 out of 5 stars 842
-
Historia4.5 out of 5 stars 837
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
2 out of 5 stars
-
Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
-
Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 48 m
- Versión completa
-
General4 out of 5 stars 457
-
Narración:4 out of 5 stars 369
-
Historia4 out of 5 stars 369
Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
-
3 out of 5 stars
-
How to be a Jack of All Trades Marketer
- De Steven en 07-04-13
De: John Jantsch
-
Grow Your Business with ChatGPT
- 5 AI Applications to Generate More Revenue by Automating and Optimizing Your Business Processes Using Artificial Intelligence
- De: Steve Kelley
- Narrado por: Evan Traasdahl
- Duración: 3 h y 26 m
- Versión completa
-
General5 out of 5 stars 46
-
Narración:5 out of 5 stars 46
-
Historia5 out of 5 stars 46
Do you prefer to have technology explained in layman’s terms and combined with actionable insights? Are you constantly seeking ways to improve your business, expand your customer base, and grow? Entrepreneurs to multinational corporations are racing to integrate ChatGPT into their businesses, so you are right in wanting to seize this opportunity.
-
5 out of 5 stars
-
This one is required listening
- De Paul Economen en 07-13-23
De: Steve Kelley
-
The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- De: Fred Reichheld, Rob Markey
- Narrado por: Walter Dixon
- Duración: 8 h
- Versión completa
-
General4.5 out of 5 stars 319
-
Narración:4.5 out of 5 stars 259
-
Historia4.5 out of 5 stars 254
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.
-
2 out of 5 stars
-
No substance
- De Douglas en 04-01-13
De: Fred Reichheld, y otros
-
Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- De: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 367
-
Narración:4.5 out of 5 stars 314
-
Historia4.5 out of 5 stars 309
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
-
5 out of 5 stars
-
Business to Company???
- De S. Wheelhouse en 12-07-18
De: Nick Mehta, y otros
-
Free Marketing
- 101 Low and No-Cost Ways to Grow Your Business, Online and Off
- De: Jim Cockrum
- Narrado por: Sean Pratt
- Duración: 9 h y 5 m
- Versión completa
-
General4 out of 5 stars 445
-
Narración:4.5 out of 5 stars 386
-
Historia4 out of 5 stars 385
You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.
-
5 out of 5 stars
-
Wow! This book is Packed!
- De DanzTheManz en 03-15-12
De: Jim Cockrum
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 655
-
Narración:4 out of 5 stars 367
-
Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 927
-
Narración:4.5 out of 5 stars 802
-
Historia4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- De Mariam en 11-20-15
De: Joe Pulizzi
-
Growth Hacking: Level Up Your Startup
- De: Patrick Kelley
- Narrado por: Sean Posvistak
- Duración: 1 h y 30 m
- Versión completa
-
General5 out of 5 stars 28
-
Narración:5 out of 5 stars 24
-
Historia4.5 out of 5 stars 24
If you have a start up and want to know how to grow your business cheaply, quickly, and effectively, then Growth Hacking: Level Up Your Startup is just what you need. It’s aimed at beginners and it discusses the basics of growth hacking in an easy and listener-friendly manner. The techniques described are simple and easy to understand, and throughout are interesting examples of how companies such as Airbnb used these methods to achieve phenomenal growth.
-
5 out of 5 stars
-
Informative book
- De Red en 12-24-17
De: Patrick Kelley
-
Become a Product Marketing Manager & Earn $100,000+
- Insider Secrets for Acing Your Marketing Interview and Getting a Marketing Job at Fortune 500 and High-Tech Companies
- De: Dekker Fraser
- Narrado por: Scott F. Guinn
- Duración: 3 h y 52 m
- Versión completa
-
General4.5 out of 5 stars 12
-
Narración:4.5 out of 5 stars 12
-
Historia4.5 out of 5 stars 12
According to Glassdoor, the average salary for a product marketing manager is more than $113,000 (before signing, performance, and stock bonuses). But why shoot for an average salary when you can earn a significantly higher salary at high-profile tech companies, start-ups, and Fortune 500 businesses? Silicon Valley veteran product marketing manager Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena.
-
5 out of 5 stars
-
Appreciated!!
- De Katie Shah en 06-09-22
De: Dekker Fraser
-
Unleash Possible: A Marketing Playbook that Drives B2B Sales
- De: Samantha Stone
- Narrado por: Paul Schmidt
- Duración: 7 h y 22 m
- Versión completa
-
General4.5 out of 5 stars 26
-
Narración:5 out of 5 stars 19
-
Historia4.5 out of 5 stars 18
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.
-
5 out of 5 stars
-
Practical guidance on effective marketing!
- De Amy en 06-28-19
De: Samantha Stone
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 46
-
Narración:4.5 out of 5 stars 39
-
Historia4.5 out of 5 stars 39
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
Resumen del Editor
In an online and social media world, measurement is the key to success.
If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results.
Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
- Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around
- Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences
- Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate
Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Más títulos del mismo
Related to this topic
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General4 out of 5 stars 112
-
Narración:4.5 out of 5 stars 95
-
Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 655
-
Narración:4 out of 5 stars 367
-
Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
-
General4 out of 5 stars 39
-
Narración:4.5 out of 5 stars 35
-
Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 305
-
Narración:4.5 out of 5 stars 242
-
Historia4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 993
-
Narración:4.5 out of 5 stars 867
-
Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
-
General4.5 out of 5 stars 236
-
Narración:4.5 out of 5 stars 200
-
Historia4.5 out of 5 stars 200
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
-
1 out of 5 stars
-
Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General4 out of 5 stars 112
-
Narración:4.5 out of 5 stars 95
-
Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 655
-
Narración:4 out of 5 stars 367
-
Historia4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
-
General4 out of 5 stars 39
-
Narración:4.5 out of 5 stars 35
-
Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 305
-
Narración:4.5 out of 5 stars 242
-
Historia4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 993
-
Narración:4.5 out of 5 stars 867
-
Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
-
General4.5 out of 5 stars 236
-
Narración:4.5 out of 5 stars 200
-
Historia4.5 out of 5 stars 200
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
-
1 out of 5 stars
-
Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- De: Jill Konrath
- Narrado por: Jill Konrath
- Duración: 6 h y 15 m
- Versión completa
-
General4 out of 5 stars 216
-
Narración:4 out of 5 stars 171
-
Historia4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
3 out of 5 stars
-
OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath
-
The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 48
-
Historia4.5 out of 5 stars 48
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
-
2 out of 5 stars
-
Brand propaganda
- De MR A G ADELAAR en 05-22-15
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 80
-
Narración:4 out of 5 stars 74
-
Historia4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 108
-
Narración:4.5 out of 5 stars 87
-
Historia4.5 out of 5 stars 86
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
-
5 out of 5 stars
-
If you are a CXer, you have to read/listen to it
- De Shirley Campbell en 05-26-23
De: Matthew Dixon, y otros
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 46
-
Narración:4.5 out of 5 stars 39
-
Historia4.5 out of 5 stars 39
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
-
General4 out of 5 stars 93
-
Narración:4 out of 5 stars 81
-
Historia4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- De ala en 08-03-14
De: David Newman
Las personas que vieron esto también vieron...
-
Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- De: John Doerr, Larry Page - foreword
- Narrado por: John Doerr, full cast, Julia Collins, y otros
- Duración: 7 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 6,614
-
Narración:4.5 out of 5 stars 5,545
-
Historia4.5 out of 5 stars 5,508
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
-
3 out of 5 stars
-
Last chapter covers what matters most
- De Dan Richards en 06-08-18
De: John Doerr, y otros
-
The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- De: Ben Horowitz
- Narrado por: Kevin Kenerly
- Duración: 7 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 14,295
-
Narración:4.5 out of 5 stars 12,073
-
Historia4.5 out of 5 stars 12,018
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
-
2 out of 5 stars
-
For large company managers, not startups
- De Thomas en 03-18-14
De: Ben Horowitz
-
Lean Analytics
- Use Data to Build a Better Startup Faster
- De: Alistair Croll, Benjamin Yoskovitz
- Narrado por: Daniel Henning
- Duración: 12 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 40
-
Narración:5 out of 5 stars 34
-
Historia4.5 out of 5 stars 33
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.
-
3 out of 5 stars
-
Very B2C focused
- De Jon en 07-16-22
De: Alistair Croll, y otros
-
Summary of Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr: Key Takeaways & Analysis Included
- De: Ninja Reads
- Narrado por: Ninja Reads
- Duración: 41 m
- Versión completa
-
General3 out of 5 stars 37
-
Narración:3 out of 5 stars 33
-
Historia2.5 out of 5 stars 31
In a quick, easy listen, you can take the main principles from Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs! John Doerr spells out the recipe for efficiency in corporations by using objectives and key results. A seasoned pro, Doerr traces on his history with OKRs and uses several examples from case studies by people who have implemented his system of utilizing OKRs.
-
2 out of 5 stars
-
High Points & Low Points - Mostly the Latter
- De Bob Burton en 04-20-20
De: Ninja Reads
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 13,851
-
Narración:4.5 out of 5 stars 11,484
-
Historia4.5 out of 5 stars 11,397
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
Financial Intelligence
- A Manager's Guide to Knowing What the Numbers Really Mean
- De: Karen Berman, Joe Knight
- Narrado por: Tom Zingarelli
- Duración: 7 h y 20 m
- Versión completa
-
General4.5 out of 5 stars 607
-
Narración:4.5 out of 5 stars 508
-
Historia4.5 out of 5 stars 502
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers, helping them to understand not only what the numbers really mean but also why they matter. This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business.
-
3 out of 5 stars
-
You need to listen with the pdf documents
- De Jean en 03-22-18
De: Karen Berman, y otros
-
Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- De: John Doerr, Larry Page - foreword
- Narrado por: John Doerr, full cast, Julia Collins, y otros
- Duración: 7 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 6,614
-
Narración:4.5 out of 5 stars 5,545
-
Historia4.5 out of 5 stars 5,508
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
-
3 out of 5 stars
-
Last chapter covers what matters most
- De Dan Richards en 06-08-18
De: John Doerr, y otros
-
The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- De: Ben Horowitz
- Narrado por: Kevin Kenerly
- Duración: 7 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 14,295
-
Narración:4.5 out of 5 stars 12,073
-
Historia4.5 out of 5 stars 12,018
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
-
2 out of 5 stars
-
For large company managers, not startups
- De Thomas en 03-18-14
De: Ben Horowitz
-
Lean Analytics
- Use Data to Build a Better Startup Faster
- De: Alistair Croll, Benjamin Yoskovitz
- Narrado por: Daniel Henning
- Duración: 12 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 40
-
Narración:5 out of 5 stars 34
-
Historia4.5 out of 5 stars 33
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.
-
3 out of 5 stars
-
Very B2C focused
- De Jon en 07-16-22
De: Alistair Croll, y otros
-
Summary of Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr: Key Takeaways & Analysis Included
- De: Ninja Reads
- Narrado por: Ninja Reads
- Duración: 41 m
- Versión completa
-
General3 out of 5 stars 37
-
Narración:3 out of 5 stars 33
-
Historia2.5 out of 5 stars 31
In a quick, easy listen, you can take the main principles from Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs! John Doerr spells out the recipe for efficiency in corporations by using objectives and key results. A seasoned pro, Doerr traces on his history with OKRs and uses several examples from case studies by people who have implemented his system of utilizing OKRs.
-
2 out of 5 stars
-
High Points & Low Points - Mostly the Latter
- De Bob Burton en 04-20-20
De: Ninja Reads
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 13,851
-
Narración:4.5 out of 5 stars 11,484
-
Historia4.5 out of 5 stars 11,397
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
Financial Intelligence
- A Manager's Guide to Knowing What the Numbers Really Mean
- De: Karen Berman, Joe Knight
- Narrado por: Tom Zingarelli
- Duración: 7 h y 20 m
- Versión completa
-
General4.5 out of 5 stars 607
-
Narración:4.5 out of 5 stars 508
-
Historia4.5 out of 5 stars 502
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers, helping them to understand not only what the numbers really mean but also why they matter. This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business.
-
3 out of 5 stars
-
You need to listen with the pdf documents
- De Jean en 03-22-18
De: Karen Berman, y otros