
Marketing Study Cases for People Who Want to Improve Their English Language Skills. Volume III
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses

Compra ahora por $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Marcus Mulenga
-
De:
-
Marcelo Gameiro
Acerca de esta escucha
This book is made for people who love to learn from stories. Each chapter is a small study case of about 2000 words that will tell the story of a company or a person who did thrive in the world of business and marketing to make his mark in the world. Those stories may inspire you and will give you insights into business and marketing concepts that you may learn in business or marketing courses.
Also to learn in such a way, by listening to stories like this, is very entertaining and pleasurable, you may even listen to this book just for entertaining purposes and by the end of the book, you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people.
If you were learning the English language, a good exercise is to listen in English every day and test your reading comprehension. Every chapter is designed to be a small chunk of information that can be digested very easily while learning concepts and words that can be tested by the questionary at the end of every chapter (with the answer by the end of the book).
If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand
Some people just like good reading to pass their time, and this book can be it, and because some of the cases are the story of a life time of person or company, some folks will like to listen many times over.
- 14 study cases
- 10 questions with answers by the end of every chapter
- Excellent for building up vocabulary
- Good for training in information retention for students
- Very entertaining and pleasurable to listen
Los oyentes también disfrutaron...
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Grover Gardner
- Duración: 6 h y 27 m
- Versión completa
-
General
-
Narración:
-
Historia
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
-
Get the actual book
- De Robert Donoghue en 08-29-06
De: W. Chan Kim, y otros
-
The Four
- The Hidden DNA of Amazon, Apple, Facebook, and Google
- De: Scott Galloway
- Narrado por: Jonathan Todd Ross
- Duración: 8 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.
-
-
Pessimistic and narrow minded
- De Patrick en 01-19-18
De: Scott Galloway
-
Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- De: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrado por: Chris Yeh, Reid Hoffman
- Duración: 9 h y 3 m
- Versión completa
-
General
-
Narración:
-
Historia
What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
-
-
not much here.
- De Francis Shanahan en 09-05-19
De: Reid Hoffman, y otros
-
Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- De: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrado por: James Foster
- Duración: 11 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
-
-
Finally a book that just gives you the info.
- De Kevin M en 09-13-16
De: Geoffrey G. Parker, y otros
-
Exponential Organizations
- New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About It)
- De: Salim Ismail, Yuri van Geest, Michael S. Malone, y otros
- Narrado por: Kevin Young
- Duración: 11 h y 11 m
- Versión completa
-
General
-
Narración:
-
Historia
In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.
-
-
Not a revelation
- De A. Yoshida en 01-24-16
De: Salim Ismail, y otros
-
Disrupt You!
- Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
- De: Jay Samit
- Narrado por: Jay Samit
- Duración: 8 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve and profitable. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level. By challenging assumptions, pinpointing one's unique value, and identifying weaknesses in the structure of current industries, anyone can achieve success and lasting prosperity.
-
-
Nothing wrong with his take on entrepreneurship
- De Oliver Nielsen en 09-13-15
De: Jay Samit
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Grover Gardner
- Duración: 6 h y 27 m
- Versión completa
-
General
-
Narración:
-
Historia
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
-
Get the actual book
- De Robert Donoghue en 08-29-06
De: W. Chan Kim, y otros
-
The Four
- The Hidden DNA of Amazon, Apple, Facebook, and Google
- De: Scott Galloway
- Narrado por: Jonathan Todd Ross
- Duración: 8 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.
-
-
Pessimistic and narrow minded
- De Patrick en 01-19-18
De: Scott Galloway
-
Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- De: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrado por: Chris Yeh, Reid Hoffman
- Duración: 9 h y 3 m
- Versión completa
-
General
-
Narración:
-
Historia
What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
-
-
not much here.
- De Francis Shanahan en 09-05-19
De: Reid Hoffman, y otros
-
Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- De: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrado por: James Foster
- Duración: 11 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
-
-
Finally a book that just gives you the info.
- De Kevin M en 09-13-16
De: Geoffrey G. Parker, y otros
-
Exponential Organizations
- New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About It)
- De: Salim Ismail, Yuri van Geest, Michael S. Malone, y otros
- Narrado por: Kevin Young
- Duración: 11 h y 11 m
- Versión completa
-
General
-
Narración:
-
Historia
In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.
-
-
Not a revelation
- De A. Yoshida en 01-24-16
De: Salim Ismail, y otros
-
Disrupt You!
- Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
- De: Jay Samit
- Narrado por: Jay Samit
- Duración: 8 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve and profitable. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level. By challenging assumptions, pinpointing one's unique value, and identifying weaknesses in the structure of current industries, anyone can achieve success and lasting prosperity.
-
-
Nothing wrong with his take on entrepreneurship
- De Oliver Nielsen en 09-13-15
De: Jay Samit
-
Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- De: Jeff Bezos, Walter Isaacson - introduction
- Narrado por: L. J. Ganser
- Duración: 8 h y 55 m
- Versión completa
-
General
-
Narración:
-
Historia
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
-
-
Do the right thing.
- De FULL Creative en 12-06-20
De: Jeff Bezos, y otros
-
Genius
- How to Thrive at the Edge of Chaos
- De: Bruce Whitfield
- Narrado por: Bruce Whitfield
- Duración: 8 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
Greatness comes from acting on purpose, and there is a generation of South Africans solving problems for the future. Learn how Pratley beat Armstrong to the moon, how a former Eskom quantity surveyor capitalised on Britain’s obsession with meerkats to create the UK’s most visible price comparison website, how to take a Mediterranean-style food concept to the Mediterranean, and how a device designed to beat diamond smuggling made it from the set of a popular US hospital drama into emergency rooms and pathology labs across the US.
-
-
Proudly South African
- De Anonymous User en 07-14-24
De: Bruce Whitfield
-
Understanding Michael Porter
- The Essential Guide to Competition and Strategy
- De: Joan Magretta
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 4 m
- Versión completa
-
General
-
Narración:
-
Historia
Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....
-
-
Horrible and pompous narration
- De Amazon Customer en 08-28-13
De: Joan Magretta
-
Competing in the Age of AI
- Strategy and Leadership When Algorithms and Networks Run the World
- De: Marco Iansiti, Karim R. Lakhani
- Narrado por: Steven Jay Cohen
- Duración: 9 h y 38 m
- Versión completa
-
General
-
Narración:
-
Historia
In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
-
-
Good writing but disappointing reading
- De YBNRML en 04-13-20
De: Marco Iansiti, y otros
-
The Vanishing American Corporation
- Navigating the Hazards of a New Economy
- De: Gerald F. Davis
- Narrado por: Jeff Hoyt
- Duración: 6 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
It may be hard to believe in an era of Walmart, Citizens United, and the Koch brothers, but corporations are on the decline. The number of American companies listed on the stock market dropped by half between 1996 and 2012. In recent years we've seen some of the most storied corporations go bankrupt (General Motors, Chrysler, Eastman Kodak) or disappear entirely (Bethlehem Steel, Lehman Brothers, Borders).
-
-
Davis' Book is a Millennial Must Read
- De Nicholas Zinn en 04-26-16
De: Gerald F. Davis
-
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- De: Suman Sarkar
- Narrado por: Christopher Lane
- Duración: 5 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
-
-
informative but dry
- De Justin en 01-01-18
De: Suman Sarkar
-
Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- De: Tien Tzuo, Gabe Weisert
- Narrado por: Dan Woren, Tien Tzuo
- Duración: 7 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
-
-
Delivers on 1/2 of its Subtitle
- De AdaManda en 10-09-19
De: Tien Tzuo, y otros
-
The Future of Packaging
- From Linear to Circular
- De: Tom Szaky
- Narrado por: Jeff Hoyt, Natalie Hoyt
- Duración: 5 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, this audiobook explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward. Intended to help every business from a small start-up to a large established consumer product company, this audiobook serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back, but to innovate upward.
-
-
interesting
- De Bor en 03-25-19
De: Tom Szaky
-
Lessons from the Titans
- What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success
- De: Scott Davis, Carter Copeland, Rob Wertheimer
- Narrado por: Jim Denison
- Duración: 11 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Filled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage.
-
-
The best business book I’ve ever read!
- De Ken Fridley en 08-25-22
De: Scott Davis, y otros
-
Vaporized
- Solid Strategies for Success in a Dematerialized World
- De: Robert Tercek
- Narrado por: Tim Welch
- Duración: 13 h y 16 m
- Versión completa
-
General
-
Narración:
-
Historia
Brace yourself for enormous changes ahead. Familiar fixtures of the economic landscape, including retail stores, physical products, corporations, and even human workers, are about to be vaporized - replaced by digital information. A novel combination of new technologies are reconfiguring every economic sector and industrial system on the planet. Robert Tercek provides an essential guide to this vaporized world, with proven strategies for those who want to master the process.
-
-
Brilliant Book, brilliant insights
- De Web Video Prof. en 10-28-16
De: Robert Tercek
-
Rethinking Real Estate
- A Roadmap to Technology’s Impact on the World’s Largest Asset Class
- De: Dror Poleg
- Narrado por: Alister Austin
- Duración: 9 h y 4 m
- Versión completa
-
General
-
Narración:
-
Historia
Technology is redefining the value of physical assets: the meaning of location and accessibility, the power of zoning and regulation, the flow of capital and information, and even the notion of scarcity itself. How to make the most of it Rethinking Real Estate provides technology entrepreneurs and real estate professionals with key insights and practical strategies that will enable you to develop innovative solutions, identify risks, evaluate emerging competitors, and transform your investment thesis, project, venture, or career.
-
-
Packed journey through past and present tech and i
- De thomas briggs en 08-15-21
De: Dror Poleg
-
China's Disruptors
- How Alibaba, Xiaomi, TenCent, and Other Companies Are Changing the Rules of Business
- De: Edward Tse
- Narrado por: Arthur Morey
- Duración: 7 h y 4 m
- Versión completa
-
General
-
Narración:
-
Historia
In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world’s biggest-ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: What’s really going on with the new wave of China’s disruptors? Alibaba wasn’t an outlier - it’s one of a rising tide of thriving Chinese companies, mostly but not exclusively in the technology sector. Now Edward Tse reveals how China got to this point, and what the country’s rise means for the United States and the rest of the world.
-
-
Too generic
- De Pablo en 10-01-15
De: Edward Tse