Make Your Brand Legendary

Create Raving Fans with the Customer Experience Engine

De: Scott Wozniak

Narrado por: Scott Wozniak

In Make Your Brand Legendary, Scott Wozniak provides the tools every company needs to create a legendary brand with raving fans.

Apple. Harley-Davidson. Chick-fil-A. Disney. When you see or hear these names, something in us lights up. Sure, we know their product and service offerings, but a huge number of consumers have a much deeper, more profound, and even emotional connection to these businesses. These aren’t just brands; they’re legendary brands. And they don’t just have satisfied customers; they create raving fans—true believers who will buy every product, who serve as brand evangelists, who even tattoo corporate logos on their bodies, and who will fight to defend the honor and reputation of these multibillion-dollar corporations.

Why? What turns otherwise reserved people into raving fans of a computer company or chicken sandwich chain? It’s not magic. It’s not a lucky product. And it’s not something reserved for consumer brands with luxury products. For twenty years Scott and his team have been working with leaders in a wide variety of industries, from manufacturing to professional service to enterprise software. No matter the industry, some companies have gone beyond delivering a good product to delivering a great customer experience.

In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. Only this time, they’ll be talking about your business.

©2023 Scott Wozniak (P)2023 Forefront Books

Scott Wozniak has made me raving fan

I've known and respected Scott for several years. I downloaded his audible book, curious if he's a good writer. I was blown away. He tells great stories. He uses humor. The book is so good that I just bought a hard copy of the book, partly to share with my own team, but mostly because there's only so much I can absorb listening when I'm driving. I need to read the book again and take notes.

This book influenced me so much that I started doing some of his ideas even before I finished the book (like texting key clients and friends to encourage them and to make them raving fans.) I've personally gone from being someone privileged to be acquainted with Scott to being a Scott Wozniak Raving Fan.

A Transformative Masterpiece - A Must-Read for Every Aspiring Leader!

I recently had the pleasure of reading "Make Your Brand Legendary: Create Raving Fans with the Customer Experience Engine" by Scott Wozniak, and let me just say, this book truly exceeded all my expectations. From cover to cover, Wozniak's insightful and practical approach to leadership left an indelible impression, making it clear why he is recognized as an authority in the field.

Wozniak's ability to seamlessly blend his extensive knowledge with real-world examples demonstrates his deep understanding of leadership and the impact an exceptional customer experience can have on any business. His engaging writing style, coupled with his well-thought-out strategies and actionable advice, make this book an invaluable resource for any aspiring leader.

What sets this book apart is Wozniak's emphasis on not just building a successful brand, but a legendary one.

One of the best branding books I’ve ever read.

I listened to the audiobook, but it was so robust and had so many great end of chapter questions that I purchased a physical copy. This is the kind of book that I will read again and againThe ideas were so easy to implement and I’ve already started working some of these new systems into my business. I plan on hosting a Book Club using this title with my Novelist and Screenwriter clients. You can always find me here on Goodreads if you want to learn more about that. But seriously, if you are a real estate agent or a dentist or an author or the head of your schools PTO, this book is insightful and will provide the most amazing and thoughtful ideas to build your brand. If I could give it 100 stars I would.

Brilliant

Few books could claim universal application regardless of organization’s industry, size, etc. This is one of them. It shoes the core of greatness is pretty simple despite conventional thought to the contrary. Simple is not easy. This book still shows how it can be done.

Practical tools, real wisdom, and great stories

I’ve consumed hundreds of great books and this one seems destined to be a future classic. I highly recommend it.

Excellent Book with Amazing Content

What more is there to say? I initially read the physical book when it was released and I absolutely loved it. In fact, it's inspired me to take steps to even consider growing my business (which may seem like the normal thing to do, but I've been satisfied being a one man operation for a long time now and didn't have plans to grow). I find I'm able to listen to audio books more often than I'm able to read physia books, so I went ahead and added the audio to my collection as well. Every now and then I find a good audio book that I end up essentially putting on repeat. This is one such book.

Incredible!

Run, don’t walk to get this one. Building a customer engine is transformational, and the author gives a play-by-play on how to do it. Bought the hardcover as well for continued reference on the coming years.

Incredible, Articulate, Inspiring

I'm not really a "business guy", but I am a freelancer who cares about his clients. I love how Wozniak explains the customer experience engine in a way that makes sense no matter what kind of business you're in -- even as a freelancer. I'm inspired now to explore ways I can create raving fans as a freelancer. It makes so much more sense to invest energy in a way like this that can self-generate new business because of the quality of experience.