Leaders Under Fire
The CEO's Survival Guide to Navigating Corporate Crisis
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Leaders Under Fire
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Narrado por:
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Spencer Cannon
Acerca de esta escucha
A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you're a "leader under fire", the next few moments can be an incredible opportunity...or they can destroy your career.
In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don't work anymore.
Today, managing a PR crisis is all about speed. With 24-hour news cycles and social media mobs, if you're not controlling your message by lunchtime, you could be convicted in the court of public opinion before dinner. Speed kills careers.
Leaders Under Fire is for anyone who values their reputation and understands how fragile it is today. Leaders who have spent decades building reputations have seen them destroyed in minutes. We'll help you avoid those traps. This executive-length book uses real-life examples to illustrate what works - and what doesn't - in managing a crisis. We'll also introduce you to two fictional CEOs who handle their crisis in very different ways. You can follow their story throughout the book as they learn some lessons the hard way - so you don't have to.
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Lo que los oyentes dicen sobre Leaders Under Fire
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Grant W.
- 05-27-20
Very practical and sound advice.
Not necessarily earth shattering, but it's good advice for crisis situations. It's amazing how many leaders DON'T get the importance of preparing for bad events.
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