Influence
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Influence
Compra ahora por $18.12
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Sophie Roberts
Acerca de esta escucha
Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people.
Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works, interrogates the phenomenon, analyses its problems and forecasts its future. A compelling and deeply insightful book, this will be a must-listen for anyone whose business success is dependent on prospering online. Listeners will gain a foundation of knowledge into how and why digital communication has become so dominated by influencers, as well as gaining invaluable, never-before-heard insights from the influencers themselves. They will understand how digital trends emerge, the building blocks that make bloggers, vloggers and Instagrammers so compelling, and why the context in which influencer marketing emerged is so closely linked to its ongoing success.
All of this is presented alongside take-aways that will instantly improve listeners' own work in the digital space. In addition, thanks to Sara's independent analysis of influencer media and marketing, they will finish the book with a clear understanding as to the problems now faced by businesses and brands around the world, and how such issues can be identified, tackled and overcome.
©2019 Sara McCorquodale (P)2020 W F HowesLos oyentes también disfrutaron...
-
It Didn't Start with You
- How Inherited Family Trauma Shapes Who We Are and How to End the Cycle
- De: Mark Wolynn
- Narrado por: Mark Wolynn
- Duración: 8 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 2,664
-
Narración:4.5 out of 5 stars 2,207
-
Historia4.5 out of 5 stars 2,186
As a pioneer in the field of inherited family trauma, Mark Wolynn has worked with individuals and groups on a therapeutic level for over 20 years. It Didn't Start with You offers a pragmatic and prescriptive guide to his method, the Core Language Approach. Diagnostic self-inventories provide a way to uncover the fears and anxieties conveyed through everyday words, behaviors, and physical symptoms.
-
2 out of 5 stars
-
It Didn't Start With You
- De Deborah J. en 10-14-18
De: Mark Wolynn
-
Extremely Online
- The Untold Story of Fame, Influence, and Power on the Internet
- De: Taylor Lorenz
- Narrado por: Emily Tremaine, Taylor Lorenz
- Duración: 10 h y 27 m
- Versión completa
-
General4.5 out of 5 stars 86
-
Narración:4.5 out of 5 stars 79
-
Historia4.5 out of 5 stars 79
For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.
-
4 out of 5 stars
-
A good historical “textbook.”
- De Janet Katz en 07-01-24
De: Taylor Lorenz
-
YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- De: Sean Cannell, Benji Travis
- Narrado por: Sean Cannell, Benji Travis
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 1,284
-
Narración:4.5 out of 5 stars 1,096
-
Historia4.5 out of 5 stars 1,082
YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
-
3 out of 5 stars
-
Don't use a credit on this. Moderately passable
- De Scott en 08-04-19
De: Sean Cannell, y otros
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 599
-
Narración:4.5 out of 5 stars 508
-
Historia4 out of 5 stars 503
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
Social Media Marketing 2019
- How Great Marketers Stand Out from the Crowd, Reach Millions of People, and Grow Their Business with Facebook, Twitter, YouTube, and Instagram - and How You Can, Too
- De: Chandler Wright
- Narrado por: Sam Slydell
- Duración: 3 h y 26 m
- Versión completa
-
General5 out of 5 stars 64
-
Narración:5 out of 5 stars 64
-
Historia5 out of 5 stars 64
Social media is growing at an exponential rate and is quickly becoming the best and cheapest way for businesses to advertise on. Reaching potential customers through social media sites is fairly straightforward, and you don’t need a marketing degree to learn how. As of 2018, there are an estimated 2.46 billion social media users around the world distributed across sites like Facebook, Instagram, Twitter, and even YouTube. With such a wide potential market, it would be foolish not to tap into this new segment!
-
5 out of 5 stars
-
It explains almost everything you needed
- De Javier S. McDonnell en 11-11-19
De: Chandler Wright
-
Personal Brand Business: Career Warfare
- De: John Carter
- Narrado por: Florin
- Duración: 4 h y 19 m
- Versión completa
-
General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
It iѕ a tоugh аnd competitive buѕinеѕѕ environment you live аnd it iѕ gеtting more аnd mоrе difficult tо асhiеvе уоur goals. You hаvе tо stand оut аmоng уоur соllеаguеѕ and competitors. Whether you аrе a ѕеniоr еxесutivе, аn еntrерrеnеur, оr аn еmрlоуее, this audiobооk will show уоu the bеѕt wау tо succeed, accomplish уоur personal and саrееr goals, оutѕhinе уоur соmреtitiоn, and differentiate yourself frоm the pack.
De: John Carter
-
It Didn't Start with You
- How Inherited Family Trauma Shapes Who We Are and How to End the Cycle
- De: Mark Wolynn
- Narrado por: Mark Wolynn
- Duración: 8 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 2,664
-
Narración:4.5 out of 5 stars 2,207
-
Historia4.5 out of 5 stars 2,186
As a pioneer in the field of inherited family trauma, Mark Wolynn has worked with individuals and groups on a therapeutic level for over 20 years. It Didn't Start with You offers a pragmatic and prescriptive guide to his method, the Core Language Approach. Diagnostic self-inventories provide a way to uncover the fears and anxieties conveyed through everyday words, behaviors, and physical symptoms.
-
2 out of 5 stars
-
It Didn't Start With You
- De Deborah J. en 10-14-18
De: Mark Wolynn
-
Extremely Online
- The Untold Story of Fame, Influence, and Power on the Internet
- De: Taylor Lorenz
- Narrado por: Emily Tremaine, Taylor Lorenz
- Duración: 10 h y 27 m
- Versión completa
-
General4.5 out of 5 stars 86
-
Narración:4.5 out of 5 stars 79
-
Historia4.5 out of 5 stars 79
For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.
-
4 out of 5 stars
-
A good historical “textbook.”
- De Janet Katz en 07-01-24
De: Taylor Lorenz
-
YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- De: Sean Cannell, Benji Travis
- Narrado por: Sean Cannell, Benji Travis
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 1,284
-
Narración:4.5 out of 5 stars 1,096
-
Historia4.5 out of 5 stars 1,082
YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
-
3 out of 5 stars
-
Don't use a credit on this. Moderately passable
- De Scott en 08-04-19
De: Sean Cannell, y otros
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 599
-
Narración:4.5 out of 5 stars 508
-
Historia4 out of 5 stars 503
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
Social Media Marketing 2019
- How Great Marketers Stand Out from the Crowd, Reach Millions of People, and Grow Their Business with Facebook, Twitter, YouTube, and Instagram - and How You Can, Too
- De: Chandler Wright
- Narrado por: Sam Slydell
- Duración: 3 h y 26 m
- Versión completa
-
General5 out of 5 stars 64
-
Narración:5 out of 5 stars 64
-
Historia5 out of 5 stars 64
Social media is growing at an exponential rate and is quickly becoming the best and cheapest way for businesses to advertise on. Reaching potential customers through social media sites is fairly straightforward, and you don’t need a marketing degree to learn how. As of 2018, there are an estimated 2.46 billion social media users around the world distributed across sites like Facebook, Instagram, Twitter, and even YouTube. With such a wide potential market, it would be foolish not to tap into this new segment!
-
5 out of 5 stars
-
It explains almost everything you needed
- De Javier S. McDonnell en 11-11-19
De: Chandler Wright
-
Personal Brand Business: Career Warfare
- De: John Carter
- Narrado por: Florin
- Duración: 4 h y 19 m
- Versión completa
-
General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
It iѕ a tоugh аnd competitive buѕinеѕѕ environment you live аnd it iѕ gеtting more аnd mоrе difficult tо асhiеvе уоur goals. You hаvе tо stand оut аmоng уоur соllеаguеѕ and competitors. Whether you аrе a ѕеniоr еxесutivе, аn еntrерrеnеur, оr аn еmрlоуее, this audiobооk will show уоu the bеѕt wау tо succeed, accomplish уоur personal and саrееr goals, оutѕhinе уоur соmреtitiоn, and differentiate yourself frоm the pack.
De: John Carter
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 928
-
Narración:4.5 out of 5 stars 802
-
Historia4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- De Mariam en 11-20-15
De: Joe Pulizzi
-
Influencer
- How to Build Confidence in a Digital Society
- De: Cindy Aeriel
- Narrado por: Tori Wade
- Duración: 3 h y 22 m
- Versión completa
-
General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
An influencer is said to be a person who has the strength to have an effect on buying selections of others due to his/her authority, knowledge, function, or dating along with his/her target market. An influence is any person who has a following in a specific area of interest, which they actively engage with. The size of the subsequent influence depends on the scale of the area of interest.
De: Cindy Aeriel
-
Social Media Marketing Mastery
- 3 in 1: Proven Strategies to Stay Ahead of Your Competition, Leverage the New Viral Trends, and Build a Massive Brand Using Facebook, Instagram, YouTube, Twitter
- De: Chandler Wright
- Narrado por: Sam Slydell, Lee Jagow
- Duración: 10 h y 5 m
- Versión completa
-
General5 out of 5 stars 50
-
Narración:5 out of 5 stars 20
-
Historia5 out of 5 stars 20
Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?
-
5 out of 5 stars
-
Well-explained!
- De Betty K. Young en 08-26-20
De: Chandler Wright
-
Tiktok Mastery 2-in-1 Bundle
- Grow Your Personal Brand, Master Influencer Marketing and Grow Your Business on the Newest Social Media Platform
- De: Samson Floyd
- Narrado por: Kevin Wagner
- Duración: 6 h y 18 m
- Versión completa
-
General5 out of 5 stars 89
-
Narración:5 out of 5 stars 84
-
Historia5 out of 5 stars 84
With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following?” If you haven’t used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking.... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can’t dance, how can I ever become an influencer?
-
2 out of 5 stars
-
Constant references to things we cannot see
- De QueenOAmazon en 06-21-22
De: Samson Floyd
-
Marketing Rebellion
- The Most Human Company Wins
- De: Mark Schaefer
- Narrado por: Mark Schaefer
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 313
-
Narración:4.5 out of 5 stars 263
-
Historia4.5 out of 5 stars 262
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
5 out of 5 stars
-
To Succeed, Follow the Customer's Lead
- De jwsteiert en 03-25-19
De: Mark Schaefer
-
Branding
- An Essential Guide to Brand Storytelling and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
- De: Chase Barlow
- Narrado por: Ivan Busenius
- Duración: 6 h y 59 m
- Versión completa
-
General5 out of 5 stars 38
-
Narración:4.5 out of 5 stars 22
-
Historia4 out of 5 stars 22
Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
-
2 out of 5 stars
-
Not a book about branding
- De B.P. en 07-14-22
De: Chase Barlow
-
Getting to Like
- How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success
- De: Jeremy Goldman, Ali B. Zagat
- Narrado por: Sean Pratt, Marguerite Gavin
- Duración: 7 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 57
-
Narración:5 out of 5 stars 54
-
Historia4.5 out of 5 stars 53
In the last decade alone, the face and nature of the job market have evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.
-
5 out of 5 stars
-
Fabulous
- De Koren Paul en 10-28-23
De: Jeremy Goldman, y otros
-
Branding
- What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
- De: Chase Barlow
- Narrado por: Ivan Busenius
- Duración: 3 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 33
-
Narración:5 out of 5 stars 27
-
Historia4.5 out of 5 stars 27
In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It’s all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this audiobook is here to set the record straight for branding.
-
5 out of 5 stars
-
Awesome Book
- De Elizabth King en 11-12-21
De: Chase Barlow
-
Known
- The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 7 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 287
-
Narración:4.5 out of 5 stars 262
-
Historia4.5 out of 5 stars 260
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
-
5 out of 5 stars
-
Known Worked for Me
- De Faith en 04-17-17
De: Mark W. Schaefer
-
Brandscaping
- Unleashing the Power of Partnerships
- De: Andrew M. Davis
- Narrado por: Andrew M. Davis
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 41
-
Narración:5 out of 5 stars 40
-
Historia4.5 out of 5 stars 40
Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.
-
5 out of 5 stars
-
Textbook Worthy
- De TOsinubi en 05-16-15
De: Andrew M. Davis
-
Instagram Influencer Marketing Secrets
- Social Media Guide to Building Your Personal Brand; Proven Business Strategy to Become an Instagram Influencer and Make Money Online from Home
- De: Robb Taroni
- Narrado por: Heston Mosher
- Duración: 3 h y 32 m
- Versión completa
-
General5 out of 5 stars 135
-
Narración:5 out of 5 stars 133
-
Historia5 out of 5 stars 133
Picture this: You wake up, grab your phone, and open Instagram, tap the plus icon at the bottom of the screen, select a photo, add a filter and a caption, tap "publish", and you call it a day. Thirty minutes later, you get a notification from PayPal: "Someone sent you $500". Would you like your average "workday" to look like this? See, contrary to what you believe, you don’t need to be an artist, a comedian, or a particularly attractive individual to get paid on Instagram.
-
5 out of 5 stars
-
On point
- De Abhi L. en 05-31-20
De: Robb Taroni
-
Social Media: How to Use Social Media Marketing to Grow Your Business
- De: FBB Publications
- Narrado por: John Marino
- Duración: 2 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 27
-
Narración:4.5 out of 5 stars 27
-
Historia4.5 out of 5 stars 26
The modern marketing game has changed. Will you change with it? In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. This audiobook will equip you to build your brand on social media.
-
5 out of 5 stars
-
Good information overall
- De Rupak Bhattacharya en 07-28-18
De: FBB Publications
Reseñas de la Crítica
"It's the wild west out there. This book is your sheriff." (The Sunday Times)
"In a nutshell, Sara's like a human Google Translate, but for translating the world of Google." (Evening Standard)