Humanize Your Brand

How to Create Content That Connects with Your Customers

De: Jessica Ann

Narrado por: Jessica Ann

Duración: 2 h y 25 m

Resumen del Editor

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease. If you are an entrepreneur or marketer seeking a transformative shift in business, this book is for you.

©2016 Jessica Ann (P)2016 Jessica Ann

Beyond authentic or cookie-cutter duality

As a tech entrepreneur and executive I am constantly bombarded by marketing and brand "gurus" from two different camps: the first one offers a "proven" cookie-cutter approach that will always work if only you stick to it; and the other camp evangelizes authenticity as the only way to reach the hearts and minds of your audience. I think that reality is much more complex but exciting at the same time. It is therefore inviting and refreshing how Jessica Ann approaches this dilemma. Definitely an original approach worth considering.

I struggled to gain actionable insights

The book promises to have you communicating and​ blogging like a CEO, but other than closing with a summary of what the book intended to impart, mostly it's about the writer's phylosopy on the topic of communication filled with poetic recitals​.

Great Audiobook

Jessica delivers a great audiobook for those seeking help creating content for their customers. She definitely knows what she is talking about.

An inspiring listen

This is a well-written and inspiring book. Jessica combines strategic concepts and tactical tips to help and motivate business owners. The writing is down to earth and makes it easy to understand new concepts.

Marketing Fresh Air

Was this a book you wanted to listen to all in one sitting?

absolutely!

Any additional comments?

I'm a data driven marketer.

A/B testing. Customer segmentation. Avatars. Using projections for trends, etc.

It's effective, but that is refinement.

This book is about big shifts.

It's about changing the way you look at communicating with prospects.

Refinements and incremental improvements work wonders but this is one of the few books that gives you a leap in the way to think about marketing and reaching the true desires of your prospects.

And not in a shady way. In a real human empathetic way.

A breath of fresh air, and a shining five stars!