-
Game Thinking
- Innovate Smarter & Drive Deep Engagement with Design Techniques from Hit Games
- Narrado por: Amy Jo Kim
- Duración: 4 h y 11 m
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Resumen del Editor
How are market-leading products born?
Successful innovations may end up reaching a mainstream audience, but they never start off that way. That’s the paradox of innovation most entrepreneurs fail to embrace - the typical people in your market are not the ones you need to woo when bringing your idea to life.
Instead, find the “superfans” hidden in your audience: those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to these people. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to “play” with your idea gives you fast, accurate answers to your most pressing questions long before your product is built.
Game thinking supercharges your progress.
That’s where Game Thinking comes in. In this groundbreaking audiobook, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.
During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft, and Happify innovate faster and smarter and drive long-term engagement.
Build successful products like a (game) master.
Building on the principles of Lean/Agile design and design thinking, Game Thinking covers five powerful strategies you can use to create your next hit product:
- Accelerate innovation by testing your highest risk assumptions first
- Use insights from superfans to build a product that fits how people really behave
- Keep customers engaged with a coherent and compelling customer journey
- Improve your product concept by rapidly testing and tuning the core experience
- Plot your development path with the game thinking road map
Get your hands on Game Thinking and start innovating smarter today.
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
De: John Jantsch
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The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- De: Ram Charan, Geri Willigan
- Narrado por: Bob Reed
- Duración: 5 h y 48 m
- Versión completa
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Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- De Niel en 06-23-19
De: Ram Charan, y otros
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Making Ideas Happen
- Overcoming the Obstacles Between Vision and Reality
- De: Scott Belsky
- Narrado por: Don Hagen
- Duración: 7 h y 3 m
- Versión completa
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How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.
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Terrible Narrator
- De Charl en 07-12-12
De: Scott Belsky
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Uncertainty
- Turning Fear and Doubt into Fuel for Brilliance
- De: Jonathan Fields
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 23 m
- Versión completa
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Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.
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Distracting Narration
- De Mike en 01-03-12
De: Jonathan Fields
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Ideaflow
- The Only Business Metric That Matters
- De: Jeremy Utley, Perry Klebahn
- Narrado por: David Kelley, Jeremy Utley, Perry Klebahn
- Duración: 9 h y 14 m
- Versión completa
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How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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Great book, but…
- De Mark Nutting, CSCS*D, NSCA-CPT*D en 12-27-22
De: Jeremy Utley, y otros
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- De: Hal Gregersen
- Narrado por: Rick Adamson
- Duración: 8 h y 45 m
- Versión completa
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For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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All you need is the title
- De Bob Jordy en 01-13-22
De: Hal Gregersen
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The Expertise Economy
- How the Smartest Companies Use Learning to Engage, Compete, and Succeed
- De: Kelly Palmer, David Blake
- Narrado por: Patricia Rodriguez
- Duración: 7 h y 55 m
- Versión completa
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The workplace is going through a large-scale transition with digitization, automation, and acceleration. Critical skills and expertise are imperative for companies and their employees to succeed in the future, and the most forward-thinking companies are being proactive in adapting to the shift in the workforce. Kelly Palmer, Silicon Valley thought leader from LinkedIn, Degreed, and Yahoo, and David Blake, cofounder of ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage.
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Fantastic Information
- De Emerson A. Simon en 03-31-20
De: Kelly Palmer, y otros
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Pivot
- The Only Move That Matters Is Your Next One
- De: Jenny Blake
- Narrado por: Jenny Blake
- Duración: 6 h y 21 m
- Versión completa
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Careers are not linear, predictable ladders any longer; they are fluid trajectories. No matter our age, life stage, bank account balance, or seniority, we are all being asked to navigate career changes much more frequently than in years past. The average employee tenure in America is just four to five years, and even those roles change dramatically within that time. Our economy now demands that we create businesses and careers based on creativity, growth, and impact. In this dynamic world of work, the only move that matters is your next one.
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Difficult in Audio Format
- De Gina L. en 01-16-17
De: Jenny Blake
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- De: Peter Sims
- Narrado por: John Allen Nelson
- Duración: 5 h y 2 m
- Versión completa
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What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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Useful approach, not for everyone
- De Tad Davis en 08-15-11
De: Peter Sims
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- De: Jill Konrath
- Narrado por: Joyce Bean
- Duración: 5 h y 14 m
- Versión completa
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- De Locke en 08-27-15
De: Jill Konrath
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Designing Your Life
- How to Build a Well-Lived, Joyful Life
- De: Bill Burnett, Dave Evans
- Narrado por: Bill Burnett, Dave Evans
- Duración: 6 h y 18 m
- Versión completa
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In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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From a Retired Person's Point Of View
- De ann lom en 09-25-16
De: Bill Burnett, y otros
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Think Like a Game Designer: The Step-by-Step Guide to Unlocking Your Creative Potential
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Do you love gaming? Do you have ideas for games of your own and want to learn how to produce them professionally? Longtime game designer Justin Gary has the answers you seek. After 20 years in the gaming industry, creating such games as Solforge, Ascension, and the World of Warcraft Miniatures Game, Justin is now sharing all his secrets in Think Like a Game Designer. Best of all, Justin’s secrets are really simple, practical, and common sense steps you can take yourself.
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Valuable Process and Insight Into Game Design
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Good games don’t emerge out of thin air. Game design is a craft, and as in any other craft, there are skills and knowledge, acquired through study and practice, that accelerate progress toward better games. You Said This Would Be Fun explores these skills, explaining how great games exhibit qualities that designers of all experience levels can strive to emulate.
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Excellent overview of many board-game related topics.
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Video Game Storytelling
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With increasingly sophisticated video games being consumed by an enthusiastic and expanding audience, the pressure is on game developers like never before to deliver exciting stories and engaging characters. With Video Game Storytelling, game writer and producer Evan Skolnick provides a comprehensive yet easy-to-follow guide to storytelling basics and how they can be applied at every stage of the development process - by all members of the team.
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Nice but shallow
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Actionable Gamification
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The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
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Just a bunch of rules and no source references
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Indie Game Publishing
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Indie Game Publishing is the essential guide for indie game developers seeking to put their game into the hands of players. Whether you decide to self-publish or find a publisher to partner with, this useful guide will take you through each step of the process and thoroughly prepare you for success. This revised edition has been redesigned and tailored specially for the audiobook listener. Hear from experienced developers and expert publishers how they successfully released their games.
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Exactly what I needed
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Gamedev
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The book guides you through a step-by-step process of making a commercial game. It teaches you how to learn all the necessary skills and covers various aspects of game development: mindset, preproduction, funding, business, law, development, marketing, PR, publishing, distribution, as well as pre-launch, launch, and post-launch strategies.
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The bible of modern game development.
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Think Like a Game Designer: The Step-by-Step Guide to Unlocking Your Creative Potential
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You Said This Would Be Fun
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Excellent overview of many board-game related topics.
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Video Game Storytelling
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Nice but shallow
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Actionable Gamification
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Just a bunch of rules and no source references
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De: Yu-kai Chou
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Indie Game Publishing
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Indie Game Publishing is the essential guide for indie game developers seeking to put their game into the hands of players. Whether you decide to self-publish or find a publisher to partner with, this useful guide will take you through each step of the process and thoroughly prepare you for success. This revised edition has been redesigned and tailored specially for the audiobook listener. Hear from experienced developers and expert publishers how they successfully released their games.
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Exactly what I needed
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Gamedev
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The bible of modern game development.
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Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it.
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Audio Quality is Inconsistent
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De: Jason Schreier
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The Board Game Designer's Guide
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Do you have a board game idea but can't get it out of your head? Use my "four I's" framework and you'll get your game to the table and quickly discover if it will be the next Cards Against Humanity (hint: good!) or the next Trump: The Game (hint: not so good!).
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A good basic resource
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The Ultimate History of Video Games, Volume 1
- From Pong to Pokemon and Beyond . . . The Story Behind the Craze That Touched Our Lives and Changed the World
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- Duración: 23 h y 29 m
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With all the whiz, bang, pop, and shimmer of a glowing arcade, volume 1 of The Ultimate History of Video Games reveals everything you ever wanted to know and more about the unforgettable games that changed the world, the visionaries who made them, and the fanatics who played them. Starting in arcades then moving to televisions and handheld devices, the video game invasion has entranced kids and the young at heart for nearly fifty years. And gaming historian Steven L. Kent has been there to record the craze from the very beginning.
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Misleading title for an otherwise excellent book
- De CJ en 09-26-23
De: Steven L. Kent
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The Gaming Mind
- A New Psychology of Videogames and the Power of Play
- De: Alexander Kriss PhD
- Narrado por: Matthew Josdal
- Duración: 8 h y 50 m
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Historia
Are videogames bad for us? It's the question on everyone's mind, given teenagers' captive attention to videogames and the media's tendency to scapegoat them. It's also - if you ask clinical psychologist Alexander Kriss - the wrong question. In his therapy office, Kriss looks at videogames as a window into the mind. Is his patient Liz really "addicted" to Candy Crush - or is she evading a deeper problem? And when Jack immerses himself in Mass Effect, is he eroding his social skills - or honing them via relationship - building gameplay?
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I wanted to like this book.
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Blood, Sweat, and Pixels
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- De: Jason Schreier
- Narrado por: Ray Chase
- Duración: 7 h y 58 m
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Historia
Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes listeners on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius.
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Behind the Scenes
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The Secret Science of Games
- De: John Hopson
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The Secret Science of Games is an accessible and entertaining guide to the hidden role of science in making games more fun. User experience (UX) research is a vital part of the story of how video games have become a cultural juggernaut, but game developers generally don’t speak publicly about how data shapes game design and game development.
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Worth reading if you are remotely interested in games and UX
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Getting Gamers
- The Psychology of Video Games and Their Impact on the People who Play Them
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General
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Getting Gamers will show that rather than being a waste of time, video games can help us develop skills, make friends, succeed at work, form good habits, and be happy. Taking the time to learn what's happening in our heads as we play and shop allows us to approach games and gaming communities on our own terms and get more out of them. With examples from the games themselves, Jamie Madigan offers a fuller understanding of the impact of games on our psychology and the influence of psychology on our games.
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very interesting and eye opening.
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SuperBetter
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An innovative guide to living gamefully, based on the program that has already helped nearly half a million people achieve remarkable personal growth. In 2009, internationally renowned game designer Jane McGonigal suffered a severe concussion. Unable to think clearly or work or even get out of bed, she became anxious and depressed, even suicidal. But rather than let herself sink further, she decided to get better by doing what she does best: She turned her recovery process into a resilience-building game.
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Fantastic book, not the ideal medium
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De: Jane McGonigal
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Console Wars
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A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.
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Was hoping for so much more...
- De Rob G. en 11-17-14
De: Blake J. Harris
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Control Freak
- My Epic Adventure Making Video Games
- De: Cliff Bleszinski
- Narrado por: Kurt Kanazawa
- Duración: 9 h y 24 m
- Versión completa
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Video games are dominating the planet. In 2020, they brought in $180 billion dollars globally—nearly $34 billion in the United States alone. So who are the brilliant designers who create these stunning virtual worlds? Cliff Bleszinski—or CliffyB as he is known to gamers—is one of the few who’ve reached mythical, rock-star status. In Control Freak, he gives an unvarnished, all-access tour of the business.
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CliffyB is a Legend as is his Tome
- De J. Beard en 06-17-23
De: Cliff Bleszinski
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Masters of Doom
- How Two Guys Created an Empire and Transformed Pop Culture
- De: David Kushner
- Narrado por: Wil Wheaton
- Duración: 12 h y 43 m
- Versión completa
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Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history - Doom and Quake - until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry.
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How it was
- De Ryan en 08-27-13
De: David Kushner
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Gamify
- How Gamification Motivates People to Do Extraordinary Things
- De: Brian Burke
- Narrado por: Steven Menasche
- Duración: 5 h y 18 m
- Versión completa
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Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.
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Its about gamifying in the corporate environment
- De JOSE OSPINA en 05-10-15
De: Brian Burke
Lo que los oyentes dicen sobre Game Thinking
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Chris Harden
- 11-02-19
Pretty good insights, a bit too rebranded
This is a pretty good book that goes over topics like iterative design development, design thinking, lean start up, and other agile type methods that allow entrepreneurs to fail fasting right quickly. These topics are also true for game development. The author does a good job of pulling these together into a cohesive message, but she uses some re-branding to meet her own brand that I don’t think is necessary. Still if you can get past that, this book has some good introductory information on design thinking, iterative development, etc. my favorite theme in the book is the focus on the end-user. There’s also a great interview with a design thinker who discusses product market fit. He says that companies should not be satisfied with one product market fit, but instead be thinking of their product pipeline also focusing on the second product’s fit so that they have a series of product fitness. That was pretty insightful. Her narration is good, but she gets a bit preachy at times. Still the overall audio experience was good.
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esto le resultó útil a 2 personas
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Ejecución
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- Listeningcv
- 07-05-19
Good
The spotlight features in the book were good. Some interesting sections with game psychology... but not enough for me if I'm honest. Without offending the author, I found the narration very distracting at times. The enthusiasm was good though. This is a good book for entry level entrepreneurs, which I think is the point.
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- Jason
- 01-17-21
the author should have applied her own techniques
this book is okay. it struggles to find purpose, often vacillating between game design and lean agile, which are not the same topic at all. tangentially related, but this was two small books crammed together to make one saleable product.
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- Amazon75949375
- 11-29-19
A wonderful compliment to The Lean Startup
After reading the lean startup I wanted something to expand on that. This book was what I was looking for.
I found particular value in approaches that differed from traditional design thinking taught in colleges such as replacing “user stories” with job stories.
Also, I thought the book was a perfect length.
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- David Sanders
- 11-18-21
Thorough and informative.
The book was very informative in regards to the thought process and design involved from start to finish and beyond for a product. It wasn't exactly what I was expecting when I grabbed it and may have been a bit above my level of understanding regarding the more technical aspects of things, but still worth the read.
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- Ryan Skinner
- 12-29-21
Great book of you've been in the industry
in my opinion, great book for devs with experience, but it's a little overwhelming for someone new to the field.
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- Anonymous User
- 05-15-19
Great!
A great book that will change the way you think about human systems and learning.
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- Garett - Red Team 19
- 05-13-22
Entrepreneurs & Game Devs READ THIS!!!
Learning about game design in the context of product and business creation is so insightful! Kim does a great job of laying out step by step a system for using these systems and insights to make your product happen for the right audience.
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- Ashley
- 03-20-19
Amalgamation of past and future processes
Amy offers a compelling amalgamation of past and future thinking processes. She presents ideas that have bits of agile, scrum, design thinking, systems thinking, jobs to be done theory and a whole lot more. She does not drag things out but provides a quick tool kit to use and implement immediately.
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- Tamara Rasheed
- 12-02-20
Fascinating book!
I got so many ideas for how to test hypothesis and marry the research I'm doing with the product I am creating. I learned a lot reading this book.
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