GIRLS®
Generation Z and the Commodification of Everything
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Freya India
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Freya India
A bold and timely investigation into how it feels to grow up in a world where every anxiety of girlhood has been commodified
GIRLS® is what girls have become in the modern world. We are ornaments on display, filtered and Facetuned. We are objects, shopped for on dating apps. We are brands, managed and monetized. We package up our lives and perform them for an audience. We measure our worth by public reviews and ratings. We have been transformed from people into products.
Freya India’s GIRLS®: Generation Z and the Commodification of Everything is a passionate, provocative, and deeply personal journey into the pressures shaping young lives today.
Reseñas de la Crítica
"Quite suddenly, in the early 2010s, the mental health of girls collapsed. Researchers scour datasets and argue over what caused it, but Freya India has given us an explanation from the inside, one that is far more compelling and compassionate than a thousand studies. Anyone who cares about the girls and young women in their lives should read GIRLS®. The book is disturbing but the writing is gorgeous. India is the most powerful voice of Gen Z yet to emerge."
—Jonathan Haidt, author of The Anxious Generation
"Freya India has written the definitive analysis of a generation of young women. With terrific reporting, sharp analysis, and some unforgettable sentences, she explains how female insecurity has been captured, branded, and sold for profit by companies and social media platforms. If you want to understand America’s psychological crisis, India argues, we have to understand the economics behind it. She’s absolutely right."
—Derek Thompson, co-author of Abundance