Full Frontal PR Audiolibro Por Richard Laermer arte de portada

Full Frontal PR

Building Buzz About Your Business, Your Product, Or You

 Vista previa
OFERTA POR TIEMPO LIMITADO

3 meses gratis
Prueba por $0.00
La oferta termina el 31 de julio, 2025 a las 11:59PM PT.
Elige 1 audiolibro al mes de nuestra colección inigualable.
Escucha todo lo que quieras de entre miles de audiolibros, Originals y podcasts incluidos.
Accede a ofertas y descuentos exclusivos.
Premium Plus se renueva automáticamente por $14.95/mes después de 3 meses. Cancela en cualquier momento.

Full Frontal PR

De: Richard Laermer
Narrado por: Richard Laermer
Prueba por $0.00

$0.00/mes despues de 3 meses. La oferta termina el 31 de julio, 2025 a las 11:59PM PT. Cancela en cualquier momento.

Compra ahora por $19.94

Compra ahora por $19.94

Confirma la compra
la tarjeta con terminación
Cambiar método de pago
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y el Aviso de Privacidad de Amazon. Impuestos a cobrar según aplique.
Cancelar
TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.

Full Frontal PR (from the author of Punk Marketing and Trend Spotting) teaches a media approach that cultivates your brand using tactics like embargoes, leaks, source filing and exclusives. Al Ries, coauthor of The Fall of Advertising and the Rise of PR, called Full Frontal PR "the best-written, most interesting, most up-to-date manual on the PR field-with lots of useful information for both the amateur and the pro." If you're looking to raise your profile and reach all possible customers, this acclaimed book will make you-and your company-break through the noise and into the center of attention. 'Cause after all, PR is not an art; it's science!

Download the accompanying reference guide.©2004 Richard Laermer (P)2009 Audible, Inc. Inversiones y Comercio Marketing Marketing y Ventas Publicidad Relaciones públicas Inversión
Todas las estrellas
Más relevante  

Would you recommend this audiobook to a friend? If so, why?

I'd recommend this audiobook to anyone interested in building PR for themselves, their company or their product. This book falls somewhere in between a detailed how-to-guide and a collections of tips, sites and wisdom about doing PR well.

Although it started out as one of those

What did you like best about this story?

The collection of the Top 10 - 20 tips within several of the chapters, including top tips when pitching on the phone, conducting interviews, emailing journalists etc. This book (and its PDF included) will actually prove to be a great resource in each step of the process.

Have you listened to any of Richard Laermer’s other performances before? How does this one compare?

Nope - he's actually a good speaker and reader. He also updates his content as he talks.

Was this a book you wanted to listen to all in one sitting?

No - I wouldn't listen to this in one sitting. Each chapter is worth thinking about and taking notes from.

Any additional comments?

This is actually better to listen to then read. I have the book, as well, but I feel like the content was a bit meatier and real in the audiobook.

Slow to Start, but Brilliant Advice on Execution

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.