From the Mouse’s House to the Penthouse

What I Learned from Making Deals, Building Brands, and Running Businesses in Asia

De: Michael Crawford

Narrado por: Kaitlin Crawford

He negotiated the deal of a lifetime: the first Disney theme park in mainland China.

In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.

Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets.

Crawford’s decade in Asia as an executive of two global brands taught him that humility works and ego doesn’t. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company’s objectives. From the Mouse’s House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn’t mean losing.

©2023 Michael Crawford (P)2023 Michael Crawford

Perfect timing!

Miraculously, this book is directly relevant to a business that is making some blunders in my local community. What a resource. It put words to all of my thoughts and sentiments. It’s a digestible and valuable guide to building bridges with other cultures through business.