Engagement Fundraising: How to Raise More Money for Less in the 21st Century

De: Greg Warner

Narrado por: Brent Schraff

The time has come

This audiobook is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don't work anymore, and competition for the charitable dollar is growing. Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective.

With Engagement Fundraising, you can be the fundraiser you want to be, helping wealthy and legacy-minded individuals find meaning in their lives through giving. The key is in leveraging smart strategies and powerful technologies to engage your supporters with highly relevant, captivating, respectful communications.

Try Engagement Fundraising and the results will speak for themselves.

©2018 Greg Warner (P)2018 Greg Warner

Good content. Very repetitive.

The book could have been half the length because many concepts were repeated over and over. The book is certainly a sales pitch since MarketSmart is the only product doing what they’re saying, but they’re also not wrong. As a marketer now getting into fundraising, the concepts are spot on and we could learn a lot from his ideas.