Email Marketing that Doesn't Suck

Punk Rock Marketing Collection, Vol. 5

De: Michael Clarke

Narrado por: Gregory Zarcone

Email marketing might be the most misunderstood and screwed up part of small business marketing around.

And it's not their fault. Because most of what the email marketing experts and gurus tell you a) doesn't work; b) makes people not open your emails; c) doesn't work.

I learned the hard way. I've probably sent more crappy, unopened emails than anybody around. And back in the heyday, when people actually looked forward to getting emails, it was okay.

But then the economy tanked, email wasn't so glamorous, and I had to "learn" how to send emails and build relationships that worked. And what works is to a) tell stories; b) not sell so much and c) when you do sell, make a super compelling offer.

©2013 Michael Rogan (P)2013 Michael Rogan

Picked up a few tips

Better than others, I picked up useful tips and will implement at the office. I would recommend reading.

Highly recommend the book!

What did you love best about Email Marketing that Doesn't Suck?

The content is very valuable. It's one of the best email marketing books I obtained. It's written to the point and the listener can directly put the advise into action.

Good Primer

I found this book to be a great primer for those with little knowledge of email or internet marketing. For an individual with moderate experience, this is a good refresher to stay on course.

Best book on email marketing on the market.

I have read the top 5 books on email marketing available on audible. this is without a doubt the best one and it's not even close. This is the only book on email marketing you'll ever need.

Looking for actionable steps? Found it!

I really enjoyed this book! Be ready to take tons of notes and get started. This book is for those ready to execute.