Email Marketing that Doesn't Suck

Punk Rock Marketing Collection, Vol. 5

De: Michael Clarke

Narrado por: Gregory Zarcone

Duración: 1 h y 26 m

Resumen del Editor

Email marketing might be the most misunderstood and screwed up part of small business marketing around.

And it's not their fault. Because most of what the email marketing experts and gurus tell you a) doesn't work; b) makes people not open your emails; c) doesn't work.

I learned the hard way. I've probably sent more crappy, unopened emails than anybody around. And back in the heyday, when people actually looked forward to getting emails, it was okay.

But then the economy tanked, email wasn't so glamorous, and I had to "learn" how to send emails and build relationships that worked. And what works is to a) tell stories; b) not sell so much and c) when you do sell, make a super compelling offer.

©2013 Michael Rogan (P)2013 Michael Rogan

Highly recommend the book!

What did you love best about Email Marketing that Doesn't Suck?

The content is very valuable. It's one of the best email marketing books I obtained. It's written to the point and the listener can directly put the advise into action.

Picked up a few tips

Better than others, I picked up useful tips and will implement at the office. I would recommend reading.

Good Primer

I found this book to be a great primer for those with little knowledge of email or internet marketing. For an individual with moderate experience, this is a good refresher to stay on course.

Best book on email marketing on the market.

I have read the top 5 books on email marketing available on audible. this is without a doubt the best one and it's not even close. This is the only book on email marketing you'll ever need.

Looking for actionable steps? Found it!

I really enjoyed this book! Be ready to take tons of notes and get started. This book is for those ready to execute.

short book but full of info

the book is short but it's packed full of info on email marketing. worth listening to more then one time.

Engaging and filled with good tips

This is a great quik and easy read. I like the conversational tone. I imagine it is the way he speaks to his email subscribers. A lesson in itself.

Very High Quality Material!!!

What did you love best about Email Marketing that Doesn't Suck?

This audiobook from Michael Rogan, as his entire series which I got addicted to lately, is extremely straight to the point and full of action an tips on EXACTLY what to do. It condenses everything within an hour and a half and it is pleasure to sit down, grab a pen and notebook and use it as a course on the given subject.

What did you like best about this story?

The short and at the same time complete format. His books are addicting, they make other books look bad because he gives you everything is a short and precise manner.

Have you listened to any of Gregory Zarcone’s other performances before? How does this one compare?

Yes, I have also listened to "Twitter Marketing That Doesn't Suck". Very good narration, very quality material.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

It made me happy that I found it. I have been doing email marketing for quite a long time, but this book turned me on to so many new things, I literally took 6-7 pages of notes in only about an hour and a half. I was scared to miss a word, since it is so straight to the point.

Great tips

Great tips at machine gun rate. Great listen if you want straight no bs listen

decent listen

alot of information that was very relevant. Not sure that the takeaways are actually going to help in open rates and driving more business. But overall learned a few new things that I'm going to try out my business.