Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

De: Gary Vaynerchuk

Narrado por: Gary Vaynerchuk

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.”—Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

Supplemental enhancement PDF accompanies the audiobook.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Gary Vaynerchuk (P)2024 HarperCollins Publishers

This book is a gold mine of knowledge! A must read and listen!

Fantastic Book! Will be picking up the hard copy too! Thank you so much Gary for everything you do!!

Entrepreneurs need to hear this!

As a video marketing strategist, I've been following Gary V for several years now, and he's always had his fingers on the pulse when it comes to monetizing trends and identifying audiences. But this is by far his best contribution. His does a remarkable job at breaking down super complex ideas into simple modules. This isn't just a book, It's a go-to manual that will serve as an excellent guide for people new to business and marketing, as well as seasoned veterans who want a better understanding of social media. It's incredibly dense with mind-blowing concepts as well as practical advice that you can start applying right away. I'm going to re-read this book at least four or five more times and taking notes to put together an action plan. A big thank you to Gary and his team for their knowledge and generosity!

No BS real practical strategies and tactis

I have a seven figure digital advertising agency. I have been on the business since the dawn of facebook, and this is probably the best book i have read about how to do digital marketing the right way. This is pure gold.

A must read in 2024!

Everyone from sales to CEO needs to take the time to absorb the wealth of information in this book. I knew that it would be beneficial but my expectations were blown away by leaps & bounds. The way Gary breaks down top social media channels & the thought provoking ideas he supplies in this book is truly unmeasurable in the aspect of success & growth of literally any business. Marketing Managers, small business owners & sales departments especially need to read this if you’re having a hard time convincing the powers that be in your company to expand into multiple social media channels!! This book will help you overcome that hurdle! Highly recommended!

If this doesn't help you get better at Social Media, I don't know what will

A detailed social media handbook to test and try what works for "your" business or brand. Try everything and you'll really find something that really hits for you.

Gray vee at his finest

Read it and learn how to do marketing online. This book was really really good

Just what I need for my career in digital marketing now

Timely advice and insights
In depth explanation of concepts with practical real world examples as well as a honest account of the authors own lived experience; successes and failures are equally mentioned and the learnings in each of these stories is made clear and understandable. Brilliant work Gary vee!

If you want to be relevant read this book

The amount of value in this book is absolutely insane. I’m pretty sure I am going to need to reread this book every few months to make the most of it. There are so many valuable tips and strategies for anyone who wants to leverage social media. I highly recommend this book!

Must Read Got Today's Social Media

Up to the second update of today's Social Media. Must read. A deep drive that is worth the trip.

Hands-on explanations

Fb, ig, tiktok, yt, linkdn, pin, snap, x, reels. Overwhelming information, needs more listenings, it's not easy! But I feel this is gold