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Coupon Crazy
- The Science, the Savings, and the Stories Behind America's Extreme Obsession
- Narrado por: Karen Commins
- Duración: 6 h y 26 m
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Coupon Crazy examines the phenomena of avid coupon use and the socio-cultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American didn't even know existed, author Mary Potter Kenyon manages to both fascinate and educate the reader. Readers will meet today's "Coupon Queens" (and Kings) and learn about an era when trash really was cash. Not just an observer of this ethnographic research, Mary lived it for over 30 years.
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Clark Howard is a media powerhouse and penny-pincher extraordinaire who knows a thing or two about money. A lifelong entrepreneur who is now the hugely popular host of a talk radio program and television show and the bestselling author of several books, Clark consistently delivers expert financial advice to his wide and devoted fan base.
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Historia4.5 out of 5 stars 892
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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5 out of 5 stars
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Can be applied to almost any business
- De C Mason en 02-25-15
De: John Warrillow
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Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
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General4 out of 5 stars 235
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Narración:4.5 out of 5 stars 71
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Historia4 out of 5 stars 69
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
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Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
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Clark Howard's Living Large in Lean Times
- 250+ Ways to Buy Smarter, Spend Smarter, and Save Money
- De: Clark Howard, Mark Maltzer, Theo Thimou
- Narrado por: Pete Larkin
- Duración: 9 h y 41 m
- Versión completa
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General4 out of 5 stars 74
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Narración:4 out of 5 stars 60
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Historia4 out of 5 stars 61
Clark Howard is a media powerhouse and penny-pincher extraordinaire who knows a thing or two about money. A lifelong entrepreneur who is now the hugely popular host of a talk radio program and television show and the bestselling author of several books, Clark consistently delivers expert financial advice to his wide and devoted fan base.
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1 out of 5 stars
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Not too good
- De Chad en 09-28-11
De: Clark Howard, y otros
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Cheap
- The High Cost of Discount Culture
- De: Ellen Ruppel Shell
- Narrado por: Lorna Raver
- Duración: 11 h y 33 m
- Versión completa
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General4 out of 5 stars 94
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Narración:4 out of 5 stars 49
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Historia4 out of 5 stars 47
From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.
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4 out of 5 stars
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You Get What You Pay For?
- De Roy en 07-26-09
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Matchmakers
- The New Economics of Multisided Platforms
- De: Richard Schmalensee, David S. Evans
- Narrado por: John McLain
- Duración: 6 h y 53 m
- Versión completa
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General4 out of 5 stars 403
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Narración:4.5 out of 5 stars 343
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Historia4 out of 5 stars 342
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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1 out of 5 stars
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Repetition of one business all the time !
- De Razi T. en 06-03-20
De: Richard Schmalensee, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 305
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Narración:4.5 out of 5 stars 242
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Historia4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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America's Cheapest Family Gets You Right on the Money
- Your Guide to Living Better, Spending Less, and Cashing in on Your Dreams
- De: Steve Economides, Annette Economides
- Narrado por: Annette Economides, Steve Economides
- Duración: 9 h y 10 m
- Versión completa
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General4.5 out of 5 stars 65
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Narración:4 out of 5 stars 55
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Historia4 out of 5 stars 55
Meet Steve and Annette Economides. They've been called cheapskates, thriftaholics, and tightwads, but in these tough economic times, Steve and Annette have managed to feed their family of seven on just $350 per month, pay off their first house in nine years and purchase a second, larger home, buy cars with cash, take wonderful vacations, and put money in savings. Without degrees in finance or six-figure salaries, Steve and Annette have created a comfortable, debt-free life for themselves and their children.
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4 out of 5 stars
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An upbeat approach to doing more with less
- De Sara en 12-20-13
De: Steve Economides, y otros
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All the Money in the World
- What the Happiest People Know About Getting and Spending
- De: Laura Vanderkam
- Narrado por: Karen Saltus
- Duración: 7 h y 23 m
- Versión completa
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General4 out of 5 stars 82
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Narración:4 out of 5 stars 65
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Historia4 out of 5 stars 65
How happy would you be if you had all the money in the world? We spend endless hours obsessing over our budgets and investments, trying to figure out ways to stretch every dollar. We try to follow the advice of money gurus and financial planners, then kick ourselves whenever we spend too much or save too little. For all of the stress and effort we put into every choice, why are most of us unhappy about our finances? According to Laura Vanderkam, the key is to change your perspective.
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5 out of 5 stars
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Very Practical Book with Good Ideas
- De Herstory buff en 07-03-14
De: Laura Vanderkam
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Comic Shop
- The Retail Mavericks Who Gave Us a New Geek Culture
- De: Dan Gearino
- Narrado por: Douglas R. Pratt
- Duración: 7 h y 29 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:4.5 out of 5 stars 38
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Historia4.5 out of 5 stars 38
The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.
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5 out of 5 stars
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A good listen.
- De Amazon Customer en 08-30-20
De: Dan Gearino
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Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 163
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Narración:4.5 out of 5 stars 102
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Historia4.5 out of 5 stars 103
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
Lo que los oyentes dicen sobre Coupon Crazy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Elizabeth L.
- 02-19-14
Can coupons really save you money?
I'm a coupon clipper. I've read blogs and have even gone to many of the coupon websites mentioned in this book. I also work for one of the major drugstore chains mentioned here.
All that being said, I did learn a lot about the history of coupons, refunding and statistically who are most likely to use coupons. Ms. Kenyon gives you a lot of information in the book but it is in a way that doesn't overwhelm you. Ms. Kenyon also 'debunks' many of the couponing myths out there. If you have ever seen one of the coupon reality shows on TV, Ms. Kenyon points out the 'true reality' of them. They aren't very real at all.
Ms. Commins has a very pleasant voice and made the information even more interesting. She narrates the book at a good speed and you don't feel like it is being rushed.
I enjoyed both the writing and reading of this book. I would recommend it to my friends who are thinking of getting into couponing. This is a very realistic guide to couponing.
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esto le resultó útil a 1 persona
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- withherownwings
- 07-15-14
in depth look at the couponing trend
A well researched look into the history of couponing from the heyday of 1980's refund craze through Extreme Couponing today. The author is likeable and her memoir is interspersed with lots of good facts and research statistics. She does a good job of looking at the trends and ramifications of couponing, including fraudulent use and the way retailers use psychlogical studies of consumer buying habits to try to control what you buy, and speculating what may be the future of coupon usage. This was a more enjoyable read than you might expect from such a dry subject.
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