Beyond the Prototype

A Roadmap for Navigating the Fuzzy Area Between Ideas and Outcomes.

De: Douglas Ferguson

Narrado por: Iggy Kidd

Have you ever struggled to move a key innovation project forward at work?

Based on his experiences running design sprints for top companies, Douglas Ferguson authored Beyond the Prototype to offer practical advice for people shifting from discovery to realization. Full of stories from companies like Google, Liberty Mutual, and Adobe, this guide outlines six steps that every team should take to launch their vision.

©2019 Douglas Ferguson (P)2019 Douglas Ferguson

Very bad conversion

The paper book must be laid out with quotations, callout boxes, and lots and lots of lists, because the audiobook is very hard to follow. You don’t know your’re listening to someone’s quote until you hit the attribution. I couldn’t finish the audiobook, and you should consider skipping it and going to the version you can read.

No new information

Unfortunately this is basically a rewrite of “sprint”. I fear its goal is more to build the authors credentials / marketing than to impart any new information.

Not about prototypes. The book is about sprints.

You will not find out what to do with your prototype. The authors primarily talks about sprints and how to use them to develop ideas and build prototypes in the process. So, if you already have a prototype and are wondering what to do next, you won’t find an answer. Moreover, if you want to learn sprints, this book gives just a very broad overview of that. So, after reading this book you would still be wondering how to proceed with your prototype and you won’t know how to apply sprints to develop your next prototype. In my opinion tbt author did a terrible job coming up with the title and didn’t open the topic of sprints enough. He should have focused on the details and nuances of running sprints. That’s where the value is. People who were trying to find answers on what to do with their prototypes were left fooled.

My new GOTO for Product Ways of Working!!

Whether your experienced or new to product. Beyond the Prototype provides some of the best guidance for moving teams through the necessary steps that will enable you to uncover valuable insights for producing higher value outcomes for building the right product. The tips for improving processes are endless and super simple to apply. This book has now become my goto for transforming my ways of working for product.