The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales.
"This is Next Level Sales and Marketing Information"
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
"Almost as good as Contagious"
The Lady from Guatemala is a collection of stories from one of the most distinguished short story writers in English. From first to last, V.S. Pritchett's writing displays a shrewd understanding of class and character and a quick ear for the inner, deeper rhythms of dialogue. His subject matter is always human nature, its peculiarity, its tenacity... His prose is clear, his observation complex and multi-layered.
"An amazing collection"
In Middle Men, Stegner Fellow and New Yorker contributor Jim Gavin delivers a hilarious and panoramic vision of California, portraying a group of men, from young dreamers to old vets, as they make valiant forays into middle-class respectability. In "Play the Man", a high-school basketball player aspires to a college scholarship; in "Elephant Doors", a production assistant on a game show moonlights as a stand-up comedian; and in the collection's last story, the immensely moving "Costello", a middle-aged plumbing-supplies salesman comes to terms with the death of his wife.
The American Biker, a modern day cowboy and a symbol of rugged determination. Many American Bikers use the word "freedom" to describe the unequaled feeling of the open road with the wind at their backs, headed into the wondrous American landscape. They ride for freedom and the tranquility of the open road. From weekend day trips to cross country journeys, you'll find bikers on every highway across the nation. Their lifestyle reflects the hardcore essence of all Americans.