From elicitation, pretexting, influence and manipulation all aspects of social engineering are picked apart, discussed and explained by using real world examples, personal experience and the Science & Technology behind them to unraveled the mystery in social engineering. Kevin Mitnick - one of the most famous social engineers in the world - popularized the term social engineering. He explained that it is much easier to trick someone into revealing a password than to exert the effort of hacking.
"Social Engineering Savvy"
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
"Proctor and Gamble Saves the World!"
Imagine having the confidence and courage to go after your goals: a successful career; a rewarding relationship; a richer, fuller life. If you can dream it, you can do it - using the scientific methods of neurolinguistic programming (NLP). Through NLP, author Kent Sayre transformed himself from a painfully shy introvert into one of the nation's most dynamic NLP trainers. He's taught thousands how to break out of their shells and go after their dreams.
"Not worth the time... too diluted"
Learn how to identify your own niche, study your market, build your portfolio, and manage properties to successfully turn your investment into true wealth. Written and created by Jake Stenziano and Gino Barbaro, Wheelbarrow Profits is the tried and true system that they've utilized to grow a single multifamily investment into nearly a dozen successful and lucrative properties.
One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching listeners how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today.
"One of the most useful and practical audiobooks but"
In Nine Minutes on Monday, leadership guru James Robbins argues that employee engagement comes down to one thing: a constant dedication to meeting the universal needs that drive performance excellence. In today's chaotic, high-stakes business environment, it is easy to get distracted from leadership responsibilities by focusing on tasks at hand instead of on strategy.
"Just what I needed to hear!"
When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion. By observing and predicting human behavior, we can learn to react and direct behavior in others.
"Good ideas for persuasion"
Lt. Michael Patrick Murphy, commander of Navy SEAL Team 10, posthumously received the Congressional Medal of Honor for his heroic actions on 28 June 2005 during a fierce battle with Taliban fighters in the remote mountains of eastern Afghanistan. Michael was the first recipient of the nation’s highest military honor as a result of U.S. involvement in Afghanistan. He was also the first naval officer to earn the medal since the Vietnam War, and the first SEAL to be honored posthumously.
"Not What I Expected, But Worth the Listen"
The second edition contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies web links to view interviews online, and offers supplementary downloadable information.
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.
"Too marketing Communications focused"
China's economic growth is sputtering, the Euro is under threat, and the United States is combating serious trade disadvantages. Another Great Depression? Not quite. Noted economist and China expert Michael Pettis argues instead that we are undergoing a critical rebalancing of the world economies.
"Calling all Republicans"
Humans beware. As the robotic revolution continues to creep into our lives, it brings with it an impending sense of doom. What horrifying scenarios might unfold if our technology were to go awry? From self-aware robotic toys to intelligent machines violently malfunctioning, this anthology brings to life the half-formed questions and fears we all have about the increasing presence of robots in our lives.
"Has some bright spots"
Killing children is an ugly business, but the alternative is so much uglier. Abner Slate just watched his five-year-old daughter Olive kill his wife and son. Olive is a sopath. Born without souls, sopaths are children who will lie, cheat, rape, and murder to get what they want. There's one in every family these days, destroying America's heartland from within. After murdering his daughter in self-defense, Abner is taken in by a secret network of sopath victims called Pariah.
"Can't even find the right title for this review"
Ancient China collides with newfangled America in this epic tale of opium smugglers, sea pirates, and dueling clipper ships. Brilliantly illuminating one of the least-understood areas of American history, best-selling author Eric Jay Dolin now traces our fraught relationship with China back to its roots: the unforgiving nineteenth-century seas that separated a brash, rising naval power from a battered ancient empire. It is a prescient fable for our time, one that surprisingly continues to shed light on our modern relationship with China.
"Starts slow be patient!"
Hardly were the last shots fired at the Alamo before the Texas Revolution entered the realm of myth and controversy. French visitor Frederic Gaillardet called it a "Texian Iliad" in 1839, while American Theodore Sedgwick pronounced the war and its resulting legends "almost burlesque."
In the early years of the Second World War, the elite force of German submariners known as the Ubootwaffe came perilously close to perfecting underwater battle tactics and successfully cutting Britain's transatlantic lifeline. To the Allies, these enemy sailors were embarking on a mission of unequivocal evil. Each member of the Ubootwaffe understood that he must take pride in being part of a unique brotherhood. He had to do so because he was setting out on a journey that would test his mental and physical endurance to the very limits, and which he had little chance of surviving.
"Like a Jr High Book Report, Performance Bad Too"
It's dangerous to go alone! Take this. You are standing in a room filled with books, faced with a difficult decision. Suddenly, one with a distinctive cover catches your eye. It is a groundbreaking anthology of short stories from award-winning writers and game-industry titans who have embarked on a quest to explore what happens when video games and science fiction collide.
"A couple with potential"
Once upon a time. Happily ever after. Such are the classic promises of fairy tales. Yet in Texas we find a twist to the familiar storyline. In If the Devil Had a Wife, there is still the battle of Good vs. Evil, a beautiful maiden, a wealthy suitor, a kingdom of riches and the wicked witch, but any similarity with Cinderella and Snow White ends there. With the help of her life partner and an attorney (always necessary in these modern times), Nelda Stark executes a devious plan that elevates fraud and theft to a new high.
"Combine a great audio book with road trip!"
Why has the Eurozone ended up with an unemployment rate more than twice that of the United States more than six years after the collapse of Lehman Brothers? Why did the vast majority of low- and middle-income countries suffer a prolonged economic slowdown in the last two decades of the 20th century? What was the role of the International Monetary Fund in these economic failures?
Just like a football game, client building requires a solid strategy executed by a series of well-designed plays. While the ultimate objective of a sports team is to put points on the board, the plays are designed to systematically get the team into scoring position. The score itself - a touchdown, a goal, a home run- - is the closing play. But you can't get there without great opening plays.
"Excellent Playbook for Developing Business!"