A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
"Not the best book for listening"
"Why I Don’t Make Financial Decisions on My Smartphone" is from the March 27, 2016, Business section of The New York Times. It was written by Shlomo Benartzi and narrated by Fleet Cooper.