Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added to the trove of data.
Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt - and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own.
"Good information-a lot of filler"
Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.
Based on extensive research and interviews, Own Your Future shows how to apply the simple model they use - Act. Learn. Build. Repeat - to reinvent the way you maneuver in an unpredictable job market. Here's how it works. Instead of picturing your perfect career and working backwards, simply begin with the direction you want to go and take a small step. Thinking alone will never change your life - you must act.
""Light Weight" book. Entrepreneurship-Lite. "
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
"Three Excellent Books on Long-Term Investing" is from the October 17, 2016 Business section of The New York Times. It was written by Paul B. Brown and narrated by Fleet Cooper.
"Investing Advice That Doubles as a Bookmark" is from the Business section of The New York Times. It was written by Paul B. Brown and narrated by Barbara Benjamin-Creel.
Paul B Brown, author of Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy, published by AMACOM, argues that in order to be successful in any business one must think like an entrepreneur. You don’t have to quit your job and start a new business, but you do have to start thinking of owning your own future - become more entrepreneurial in your thoughts and actions.