The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
"Two hours was all I could stand"
From an early age, it is drilled into our heads: Restlessness, distraction, and ignorance are the enemies of success. We’re told that learning is all self-discipline, that we must confine ourselves to designated study areas, turn off the music, and maintain a strict ritual if we want to ace that test, memorize that presentation, or nail that piano recital. But what if almost everything we were told about learning is wrong?
"Mostly how we "remember", not how we "learn""
In How to Be Right: the Art of Being Persuasively Correct, Gutfeld reveals the strategies that have helped him keep a steady job for almost three decades. From "Discard Your Outrage" and "Outcompassion Them" to "Find the Right's Obama" and "Use your Mom", Gutfeld gives listeners the tools they'll need to argue, influence, and convince their friends, family, and foes throughout the 2016 election cycle.
"Where's Greg? "
Greg Gutfeld hates artificial tolerance. At the root of every single major political conflict is the annoying coddling Americans must endure of these harebrained liberal hypocrisies. In fact, most of the time liberals use the mantle of tolerance as a guise for their pathetic intolerance. And what we really need is smart intolerance, or as Gutfeld reminds us, what we used to call common sense. The Joy of Hate tackles this conundrum head on- - replacing the idiocy of open-mindness with a shrewd judgmentalism that rejects stupid ideas, notions, and people.
The Challenger Sale team are back, and this time they reveal something even more game changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers. Challenger customers are sceptical, less interested in meeting and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line.
From politics to the personal, from fashion to food, from the campus to the locker room, the desire to be cool has infected all aspects of our lives. At its most harmless, it is annoying. At its worst, it is deadly, on a massive scale. The Cool are the termites of life, infiltrating every nook and cranny and destroying it from within. The Cool report the news, write the scripts, teach our children, run our government - and each day they pass judgment on those who don’t worship their coolness.
"Severely Biased with some really good points"
Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added to the trove of data.
In this perceptive and provocative look at everything from computer software that requires faster processors and more support staff to antibiotics that breed resistant strains of bacteria, Edward Tenner offers a virtual encyclopedia of what he calls "revenge effects" - the unintended consequences of the mechanical, chemical, biological, and medical forms of ingenuity that have been hallmarks of the progressive, improvement-obsessed modern age.
"A SINGULAR work on Technology and it's effects."
American Desperado is possibly the most jaw-dropping, event-filled, adrenaline-soaked criminal autobiography ever written. Like a real-life Scarface Jon was born into the upper levels of the Gambino crime family and witnessed his first murder at age seven. He became a one-man juvenile crime wave before joining an assassination squad in Vietnam.
"gripping and gritty real-life crime"