For 80 years, Dale Carnegie & Associates, Inc., has been training people to get the most out of what they put into their careers. The Leader in You builds on the fundamentals of human relationships to help you develop your own innate leadership skills. Learn basic techniques and find the leader in you to succeed.
"the agony and the agony"
Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.
"Unless you are in PR....."
An introduction to philosophy through film, Thinking Through Film: Doing Philosophy, Watching Movies combines the exploration of fundamental philosophical issues with the experience of viewing films, and provides an engaging reading experience for undergraduate students, philosophy enthusiasts and film buffs alike. An in-depth yet accessible introduction to the philosophical issues raised by films, film spectatorship and film-making.
"The racing narration is an impediment."
Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.
"I want my money back"
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.
"Nothing "Guerrilla" About This Book"
In this modern, stress-filled time, people face many awkward situations: the dating scene with all its pitfalls; friends going through grief and loss; job difficulties and other personal problems; the woes of love, friendship, and profession. To avoid gaffes and goofs and other embarrassments, we need to bring our social I.Q. into the 21st century. This book defines manners and etiquette for how we live today and shows readers how to keep their mouths foot-free.
"Common Sense Etiquette"
Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.
In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.
In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars - and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.
"Brilliant! wealth of knowledge! priceless!!!"
Lessons at the Halfway Point is a deeply thought-provoking look at one man’s courageous journey to understand life from the perspective of having just turned 40. It is both a wry reflection on the past as well as an optimistic look to a challenging future. Nothing escapes Michael Levine’s critical eye, insightful mind, and often humorous spin on our world and ourselves.
In this deceptively simple yet powerful book, noted author and media expert Michael Levine lays out hundreds of simple admonitions that, when followed, add up to an excellent guide for a happy and successful life. Instead of telling us what to do, Never tells us what not to do in many aspects of life.
At age 40, people are basically at the halfway point in their lives. Levine adds a touch of humor to this reflection on the halfway marker.
Using the lessons of Noah's ark, Micheal Levine, founder and owner of Levine Communications, based in Los Angeles, offers a lighthearted approach to the serious business of taking stock, taking control, and transforming calamity into opportunity.
The country's leading publicist, Michael Levine, has compiled practical and inspiring career advice - in the form of anecdotes and words of wisdom - from several of the world's most successful people, including Bill Gates, Bill Clinton, Nelson Mandela, Joe Paterno, and others. Those who take it from them can follow their dreams, excel at their work, overcome setbacks, reach the top.
"It could not have been worse..."