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Laura Ries

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  • The 22 Immutable Laws of Branding | Al Ries,Laura Ries

    The 22 Immutable Laws of Branding

    • UNABRIDGED (8 hrs and 8 mins)
    • By Al Ries, Laura Ries
    • Narrated By David Drummond
    • Whispersync for Voice-ready
    Overall
    (83)
    Performance
    (70)
    Story
    (70)

    Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

    Dave C. says: "Good, but out of date"
  • The 22 Immutable Laws of Branding | Al Ries,Laura Ries

    The 22 Immutable Laws of Branding

    • ABRIDGED (1 hr and 35 mins)
    • By Al Ries, Laura Ries
    • Narrated By Al Ries, Laura Ries
    Overall
    (122)
    Performance
    (59)
    Story
    (57)

    Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

    creative_seattle says: "Difficult to listen to"
  • The 11 Immutable Laws of Internet Branding | Al Ries,Laura Ries

    The 11 Immutable Laws of Internet Branding

    • ABRIDGED (3 hrs and 9 mins)
    • By Al Ries, Laura Ries
    • Narrated By Al Ries, Laura Ries
    Overall
    (36)
    Performance
    (10)
    Story
    (10)

    The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

    Joe says: "Dated????"
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