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Drew Boyd

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  • Inside the Box: A Proven System of Creativity for Breakthrough Results | Drew Boyd,Jacob Goldenberg

    Inside the Box: A Proven System of Creativity for Breakthrough Results

    • UNABRIDGED (8 hrs and 57 mins)
    • By Drew Boyd, Jacob Goldenberg
    • Narrated By David Drummond
    • Whispersync for Voice-ready
    Overall
    (31)
    Performance
    (26)
    Story
    (26)

    The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

    Amazon Customer says: "A wonderful book about creativity. Based on SIT."
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