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Bob Burg - foreword

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  • All About Them: Grow Your Business by Focusing on Others | Bruce Turkel,Bob Burg - foreword

    All About Them: Grow Your Business by Focusing on Others

    • UNABRIDGED (7 hrs and 33 mins)
    • By Bruce Turkel, Bob Burg - foreword
    • Narrated By Doug Turkel
    • Whispersync for Voice-ready
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    Story
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    The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.

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